make.com vs retool.com
Market traction comparison · Updated Jul 2026
| make.com | retool.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.3M | 1.9M | make.com |
| Bounce Rate | 30.3% | 49.9% | make.com |
| SEO & Keywords | 30 | 35 | retool.com |
| Domain Age | 29y 1m | 28y 10m | make.com |
make.com leads in 3 of 4 dimensions, while retool.com leads in 1.
Growth Momentum
| make.com | retool.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.3M | 1.9M | make.com |
| MoM Change | -8% | +14% | retool.com |
| Avg. Session | 7m47s | 5m16s | make.com |
| Pages / Visit | 8.4 | 4.0 | make.com |
Growth Momentum · Insight
retool.com is growing faster (+14%) but visitors stay 1.5x shorter (5m16s vs 7m47s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| make.com | retool.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 75% | Direct 74% | |
| Bounce Rate | 30.3% | 49.9% | make.com |
| SEO & Keywords | 30 | 35 | retool.com |
Keyword Overlap Rate: 16%
Acquisition Strategy · Insight
make.com acquires users primarily through Direct (75%), while retool.com relies on Direct (74%). This reflects fundamentally different go-to-market strategies — make.com's higher direct traffic suggests stronger brand recognition or product-led growth, while retool.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| make.com | retool.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 1m | 28y 10m | make.com |
| Registered | Jul 1997 | Oct 1997 | |
| Expires | Jul 2026 | Oct 2029 |
Business Maturity · Insight
make.com has been in the market for over a decade, indicating established presence.
Market Position
| make.com | retool.com | Leads | |
|---|---|---|---|
| Global Rank | #7.8K | #28.7K | make.com |
| Category Rank | #290 | #581 | make.com |
| PH Upvotes | 91 | 392 | retool.com |
make.com only
retool.com only
Market Position · Insight
Each has untapped markets the other serves: make.com could expand into United Kingdom, Pakistan, Australia, while retool.com could target France, Germany, Israel.
Key Takeaways
- •make.com is losing traffic (-8%) despite 5.3M monthly visits. retool.com's +14% growth puts it on a trajectory to overtake.
- •retool.com is growing faster (+14%) but visitors stay 1.5x shorter (5m16s vs 7m47s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •make.com acquires users primarily through Direct (75%), while retool.com relies on Direct (74%). This reflects fundamentally different go-to-market strategies — make.com's higher direct traffic suggests stronger brand recognition or product-led growth, while retool.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •make.com receives 2.8x more monthly traffic than retool.com (5.3M vs 1.9M).
- •retool.com is growing (+14%) while make.com is declining (-8%).
- •make.com has a 20 percentage point lower bounce rate (30% vs 50%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026