make.com vs zapier.com
Market traction comparison · Updated Jul 2026
| make.com | zapier.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.3M | 5.7M | zapier.com |
| Bounce Rate | 30.3% | 38.1% | make.com |
| SEO & Keywords | 30 | 35 | zapier.com |
| Domain Age | 29y 1m | 14y 10m | make.com |
make.com leads in 2 of 4 dimensions, while zapier.com leads in 2.
Growth Momentum
| make.com | zapier.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.3M | 5.7M | zapier.com |
| MoM Change | -8% | +4% | zapier.com |
| Avg. Session | 7m47s | 6m44s | make.com |
| Pages / Visit | 8.4 | 10.2 | zapier.com |
Growth Momentum · Insight
make.com is losing traffic (-8%) despite 5.3M monthly visits. zapier.com's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| make.com | zapier.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 75% | Direct 44% | |
| Bounce Rate | 30.3% | 38.1% | make.com |
| SEO & Keywords | 30 | 35 | zapier.com |
Keyword Overlap Rate: 124%
| Keyword | Volume | make.com | zapier.com |
|---|---|---|---|
| claude api | 446.3K | #5 | #7 |
| ai automation | 35.0K | #10 | #8 |
| claude api keys | 12.1K | #8 | #10 |
| whatsable | 5.0K | #7 | #5 |
Acquisition Strategy · Insight
make.com acquires users primarily through Direct (75%), while zapier.com relies on Direct (44%). This reflects fundamentally different go-to-market strategies — make.com's higher direct traffic suggests stronger brand recognition or product-led growth, while zapier.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| make.com | zapier.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 1m | 14y 10m | make.com |
| Registered | Jul 1997 | Oct 2011 | |
| Expires | Jul 2026 | Oct 2027 |
Business Maturity · Insight
make.com has been in the market for over a decade, indicating established presence.
Market Position
| make.com | zapier.com | Leads | |
|---|---|---|---|
| Global Rank | #7.8K | #6.1K | zapier.com |
| Category Rank | #290 | #96 | zapier.com |
| PH Upvotes | 91 | 721 | zapier.com |
make.com only
zapier.com only
Market Position · Insight
Each has untapped markets the other serves: make.com could expand into United Kingdom, Philippines, Australia, while zapier.com could target France, Germany, Israel.
Key Takeaways
- •make.com is losing traffic (-8%) despite 5.3M monthly visits. zapier.com's +4% growth puts it on a trajectory to overtake.
- •make.com acquires users primarily through Direct (75%), while zapier.com relies on Direct (44%). This reflects fundamentally different go-to-market strategies — make.com's higher direct traffic suggests stronger brand recognition or product-led growth, while zapier.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •zapier.com is growing (+4%) while make.com is declining (-8%).
- •They share 36 keywords (124% overlap), indicating direct search competition.
- •zapier.com depends on a single country for 36% of traffic, while make.com is spread across more markets — lower geographic risk.
- •make.com has a 14-year head start in the market.
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Report based on data from July 2026