make.com vs pipefy.com
Market traction comparison · Updated Jul 2026
| make.com | pipefy.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.3M | 2.7M | make.com |
| Bounce Rate | 30.3% | 44.9% | make.com |
| SEO & Keywords | 30 | 35 | pipefy.com |
| Domain Age | 29y 1m | 12y 4m | make.com |
make.com leads in 3 of 4 dimensions, while pipefy.com leads in 1.
Growth Momentum
| make.com | pipefy.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.3M | 2.7M | make.com |
| MoM Change | -8% | +14% | pipefy.com |
| Avg. Session | 7m47s | 9m54s | pipefy.com |
| Pages / Visit | 8.4 | 7.4 | make.com |
Growth Momentum · Insight
make.com is losing traffic (-8%) despite 5.3M monthly visits. pipefy.com's +14% growth puts it on a trajectory to overtake.
Acquisition Strategy
| make.com | pipefy.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 75% | Direct 69% | |
| Bounce Rate | 30.3% | 44.9% | make.com |
| SEO & Keywords | 30 | 35 | pipefy.com |
Keyword Overlap Rate: 38%
| Keyword | Volume | make.com | pipefy.com |
|---|---|---|---|
| pipefy login | 1.7K | #9 | #10 |
Acquisition Strategy · Insight
make.com acquires users primarily through Direct (75%), while pipefy.com relies on Direct (69%). This reflects fundamentally different go-to-market strategies — make.com's higher direct traffic suggests stronger brand recognition or product-led growth, while make.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| make.com | pipefy.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 1m | 12y 4m | make.com |
| Registered | Jul 1997 | May 2014 | |
| Expires | Jul 2026 | May 2027 |
Business Maturity · Insight
make.com has been in the market for over a decade, indicating established presence.
Market Position
| make.com | pipefy.com | Leads | |
|---|---|---|---|
| Global Rank | #7.8K | #17.4K | make.com |
| Category Rank | #290 | #39 | pipefy.com |
| PH Upvotes | 91 | — |
make.com only
pipefy.com only
Market Position · Insight
pipefy.com is heavily concentrated in Brazil (93%), creating dependency risk on a single market. make.com has a more diversified audience.
Each has untapped markets the other serves: make.com could expand into Brazil, South Africa, Colombia, while pipefy.com could target France, India, Germany.
Key Takeaways
- •make.com is losing traffic (-8%) despite 5.3M monthly visits. pipefy.com's +14% growth puts it on a trajectory to overtake.
- •make.com acquires users primarily through Direct (75%), while pipefy.com relies on Direct (69%). This reflects fundamentally different go-to-market strategies — make.com's higher direct traffic suggests stronger brand recognition or product-led growth, while make.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •make.com has 2.0x more traffic (5.3M vs 2.7M), though both operate at comparable scale.
- •pipefy.com is growing (+14%) while make.com is declining (-8%).
- •make.com has a 15 percentage point lower bounce rate (30% vs 45%), indicating better landing page relevance or more targeted traffic.
- •They share 18 keywords (38% overlap), indicating direct search competition.
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Report based on data from July 2026