make.com vs workato.com
Market traction comparison · Updated Jul 2026
| make.com | workato.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.3M | 462.1K | make.com |
| Bounce Rate | 30.3% | 30.2% | workato.com |
| SEO & Keywords | 30 | 35 | workato.com |
| Domain Age | 29y 1m | 12y 10m | make.com |
make.com leads in 2 of 4 dimensions, while workato.com leads in 2.
Growth Momentum
| make.com | workato.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.3M | 462.1K | make.com |
| MoM Change | -8% | -1% | workato.com |
| Avg. Session | 7m47s | 7m40s | make.com |
| Pages / Visit | 8.4 | 9.7 | workato.com |
Growth Momentum · Insight
make.com receives 11.6x more monthly traffic than workato.com (5.3M vs 462.1K).
Acquisition Strategy
| make.com | workato.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 75% | Direct 65% | |
| Bounce Rate | 30.3% | 30.2% | workato.com |
| SEO & Keywords | 30 | 35 | workato.com |
Keyword Overlap Rate: 171%
Acquisition Strategy · Insight
make.com acquires users primarily through Direct (75%), while workato.com relies on Direct (65%). This reflects fundamentally different go-to-market strategies — make.com's higher direct traffic suggests stronger brand recognition or product-led growth, while workato.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| make.com | workato.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 1m | 12y 10m | make.com |
| Registered | Jul 1997 | Oct 2013 | |
| Expires | Jul 2026 | Oct 2026 |
Business Maturity · Insight
make.com has been in the market for over a decade, indicating established presence.
Market Position
| make.com | workato.com | Leads | |
|---|---|---|---|
| Global Rank | #7.8K | #66.9K | make.com |
| Category Rank | #290 | #657 | make.com |
| PH Upvotes | 91 | — |
make.com only
workato.com only
Market Position · Insight
workato.com is heavily concentrated in United States (44%), creating dependency risk on a single market. make.com has a more diversified audience.
Each has untapped markets the other serves: make.com could expand into Australia, Japan, while workato.com could target France, Israel.
Key Takeaways
- •make.com receives 11.6x more monthly traffic than workato.com (5.3M vs 462.1K).
- •make.com acquires users primarily through Direct (75%), while workato.com relies on Direct (65%). This reflects fundamentally different go-to-market strategies — make.com's higher direct traffic suggests stronger brand recognition or product-led growth, while workato.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •make.com receives 11.6x more monthly traffic than workato.com (5.3M vs 462.1K).
- •They share 41 keywords (171% overlap), indicating direct search competition.
- •workato.com depends on a single country for 44% of traffic, while make.com is spread across more markets — lower geographic risk.
- •make.com has a 16-year head start in the market.
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Report based on data from July 2026