medlineplus.gov vs who.int
Market traction comparison · Updated Jul 2026
| medlineplus.gov | who.int | Leads | |
|---|---|---|---|
| Monthly Visits | 11.9M | 9.9M | medlineplus.gov |
| Bounce Rate | 82.6% | 58.3% | who.int |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 26y 7m | 28y 3m | who.int |
who.int leads in 2 of 4 dimensions, while medlineplus.gov leads in 1.
Growth Momentum
| medlineplus.gov | who.int | Leads | |
|---|---|---|---|
| Monthly Visits | 11.9M | 9.9M | medlineplus.gov |
| MoM Change | +2% | -7% | medlineplus.gov |
| Avg. Session | 0m58s | 2m23s | who.int |
| Pages / Visit | 1.5 | 2.8 | who.int |
Growth Momentum · Insight
medlineplus.gov is growing faster (+2%) but visitors stay 2.5x shorter (0m58s vs 2m23s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| medlineplus.gov | who.int | Leads | |
|---|---|---|---|
| Primary Channel | Search 66% | Search 53% | |
| Bounce Rate | 82.6% | 58.3% | who.int |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 20%
Acquisition Strategy · Insight
medlineplus.gov acquires users primarily through Search (66%), while who.int relies on Search (53%). This reflects fundamentally different go-to-market strategies — who.int's higher direct traffic suggests stronger brand recognition or product-led growth, while medlineplus.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| medlineplus.gov | who.int | Leads | |
|---|---|---|---|
| Domain Age | 26y 7m | 28y 3m | who.int |
| Registered | Feb 2000 | Jun 1998 | |
| Expires | Sep 2026 | — |
Business Maturity · Insight
who.int has been in the market for over a decade, indicating established presence.
Market Position
| medlineplus.gov | who.int | Leads | |
|---|---|---|---|
| Global Rank | #7.1K | #6.5K | who.int |
| Category Rank | #62 | #184 | medlineplus.gov |
medlineplus.gov only
who.int only
Market Position · Insight
medlineplus.gov is heavily concentrated in United States (49%), creating dependency risk on a single market. who.int has a more diversified audience.
Each has untapped markets the other serves: medlineplus.gov could expand into India, Philippines, Indonesia, while who.int could target Spain, Colombia, Peru.
Key Takeaways
- •who.int is losing traffic (-7%) despite 9.9M monthly visits. medlineplus.gov's +2% growth puts it on a trajectory to overtake.
- •medlineplus.gov is growing faster (+2%) but visitors stay 2.5x shorter (0m58s vs 2m23s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •medlineplus.gov acquires users primarily through Search (66%), while who.int relies on Search (53%). This reflects fundamentally different go-to-market strategies — who.int's higher direct traffic suggests stronger brand recognition or product-led growth, while medlineplus.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •medlineplus.gov has 1.2x more traffic (11.9M vs 9.9M), though both operate at comparable scale.
- •medlineplus.gov is growing (+2%) while who.int is declining (-7%).
- •who.int keeps visitors significantly longer (2m23s avg session vs medlineplus.gov's 0m58s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026