nikkei.com vs toyokeizai.net
Market traction comparison · Updated Jul 2026
| nikkei.com | toyokeizai.net | Leads | |
|---|---|---|---|
| Monthly Visits | 86.5M | 29.7M | nikkei.com |
| Bounce Rate | 59.8% | 45.9% | toyokeizai.net |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 4m | 23y 6m | nikkei.com |
nikkei.com leads in 2 of 4 dimensions, while toyokeizai.net leads in 1.
Growth Momentum
| nikkei.com | toyokeizai.net | Leads | |
|---|---|---|---|
| Monthly Visits | 86.5M | 29.7M | nikkei.com |
| MoM Change | -1% | +9% | toyokeizai.net |
| Avg. Session | 2m58s | 2m37s | nikkei.com |
| Pages / Visit | 2.9 | 3.2 | toyokeizai.net |
Growth Momentum · Insight
nikkei.com is losing traffic (-1%) despite 86.5M monthly visits. toyokeizai.net's +9% growth puts it on a trajectory to overtake.
Acquisition Strategy
| nikkei.com | toyokeizai.net | Leads | |
|---|---|---|---|
| Primary Channel | Direct 56% | Direct 46% | |
| Bounce Rate | 59.8% | 45.9% | toyokeizai.net |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 22%
| Keyword | Volume | nikkei.com | toyokeizai.net |
|---|---|---|---|
| 平野 未来 | 1.4K | #4 | #9 |
| 平野未来 | 1.1K | #4 | #10 |
Acquisition Strategy · Insight
nikkei.com acquires users primarily through Direct (56%), while toyokeizai.net relies on Direct (46%). This reflects fundamentally different go-to-market strategies — nikkei.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nikkei.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nikkei.com | toyokeizai.net | Leads | |
|---|---|---|---|
| Domain Age | 31y 4m | 23y 6m | nikkei.com |
| Registered | May 1995 | Feb 2003 | |
| Expires | May 2026 | Feb 2027 |
Business Maturity · Insight
nikkei.com has been in the market for over a decade, indicating established presence.
Market Position
| nikkei.com | toyokeizai.net | Leads | |
|---|---|---|---|
| Global Rank | #570 | #1.7K | nikkei.com |
| Category Rank | #5 | #2 | toyokeizai.net |
nikkei.com only
toyokeizai.net only
Market Position · Insight
Each has untapped markets the other serves: nikkei.com could expand into Hong Kong SAR China, Australia, Hungary, while toyokeizai.net could target Taiwan, China, Singapore.
Key Takeaways
- •nikkei.com is losing traffic (-1%) despite 86.5M monthly visits. toyokeizai.net's +9% growth puts it on a trajectory to overtake.
- •nikkei.com acquires users primarily through Direct (56%), while toyokeizai.net relies on Direct (46%). This reflects fundamentally different go-to-market strategies — nikkei.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nikkei.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nikkei.com receives 2.9x more monthly traffic than toyokeizai.net (86.5M vs 29.7M).
- •toyokeizai.net is growing (+9%) while nikkei.com is declining (-1%).
- •toyokeizai.net has a 14 percentage point lower bounce rate (46% vs 60%), indicating better landing page relevance or more targeted traffic.
- •They share 11 keywords (22% overlap), indicating direct search competition.
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Report based on data from July 2026