diamond.jp vs toyokeizai.net
Market traction comparison · Updated Jul 2026
| diamond.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Monthly Visits | 37.3M | 29.7M | diamond.jp |
| Bounce Rate | 51.9% | 45.9% | toyokeizai.net |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 23y 6m |
diamond.jp leads in 1 of 3 dimensions, while toyokeizai.net leads in 1.
Growth Momentum
| diamond.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Monthly Visits | 37.3M | 29.7M | diamond.jp |
| MoM Change | +0% | +9% | toyokeizai.net |
| Avg. Session | 1m30s | 2m37s | toyokeizai.net |
| Pages / Visit | 2.1 | 3.2 | toyokeizai.net |
Growth Momentum · Insight
diamond.jp receives 1.3x more monthly traffic than toyokeizai.net (37.3M vs 29.7M).
Acquisition Strategy
| diamond.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Primary Channel | Direct 34% | Direct 46% | |
| Bounce Rate | 51.9% | 45.9% | toyokeizai.net |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 28%
Acquisition Strategy · Insight
diamond.jp acquires users primarily through Direct (34%), while toyokeizai.net relies on Direct (46%). This reflects fundamentally different go-to-market strategies — toyokeizai.net's higher direct traffic suggests stronger brand recognition or product-led growth, while diamond.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| diamond.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Domain Age | — | 23y 6m | |
| Registered | — | Feb 2003 | |
| Expires | — | Feb 2027 |
Market Position
| diamond.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Global Rank | #1.7K | #1.7K | diamond.jp |
| Category Rank | #15 | #2 | toyokeizai.net |
diamond.jp only
toyokeizai.net only
Market Position · Insight
Each has untapped markets the other serves: diamond.jp could expand into Hong Kong SAR China, Australia, Hungary, while toyokeizai.net could target Singapore, Thailand, South Korea.
Key Takeaways
- •diamond.jp receives 1.3x more monthly traffic than toyokeizai.net (37.3M vs 29.7M).
- •diamond.jp acquires users primarily through Direct (34%), while toyokeizai.net relies on Direct (46%). This reflects fundamentally different go-to-market strategies — toyokeizai.net's higher direct traffic suggests stronger brand recognition or product-led growth, while diamond.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •diamond.jp has 1.3x more traffic (37.3M vs 29.7M), though both operate at comparable scale.
- •toyokeizai.net keeps visitors significantly longer (2m37s avg session vs diamond.jp's 1m30s), suggesting deeper product engagement or stickier content.
- •They share 13 keywords (28% overlap), indicating direct search competition.
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Report based on data from July 2026