diamond.jp vs nikkei.com
Market traction comparison · Updated Jul 2026
| diamond.jp | nikkei.com | Leads | |
|---|---|---|---|
| Monthly Visits | 37.3M | 86.5M | nikkei.com |
| Bounce Rate | 51.9% | 59.8% | diamond.jp |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 31y 4m |
diamond.jp leads in 1 of 3 dimensions, while nikkei.com leads in 1.
Growth Momentum
| diamond.jp | nikkei.com | Leads | |
|---|---|---|---|
| Monthly Visits | 37.3M | 86.5M | nikkei.com |
| MoM Change | +0% | -1% | diamond.jp |
| Avg. Session | 1m30s | 2m58s | nikkei.com |
| Pages / Visit | 2.1 | 2.9 | nikkei.com |
Growth Momentum · Insight
nikkei.com receives 2.3x more monthly traffic than diamond.jp (86.5M vs 37.3M).
Acquisition Strategy
| diamond.jp | nikkei.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 34% | Direct 56% | |
| Bounce Rate | 51.9% | 59.8% | diamond.jp |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 36%
Acquisition Strategy · Insight
diamond.jp acquires users primarily through Direct (34%), while nikkei.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — nikkei.com's higher direct traffic suggests stronger brand recognition or product-led growth, while diamond.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| diamond.jp | nikkei.com | Leads | |
|---|---|---|---|
| Domain Age | — | 31y 4m | |
| Registered | — | May 1995 | |
| Expires | — | May 2026 |
Market Position
| diamond.jp | nikkei.com | Leads | |
|---|---|---|---|
| Global Rank | #1.7K | #570 | nikkei.com |
| Category Rank | #15 | #5 | nikkei.com |
diamond.jp only
nikkei.com only
Market Position · Insight
Each has untapped markets the other serves: diamond.jp could expand into Taiwan, China, while nikkei.com could target Thailand, South Korea.
Key Takeaways
- •nikkei.com receives 2.3x more monthly traffic than diamond.jp (86.5M vs 37.3M).
- •diamond.jp acquires users primarily through Direct (34%), while nikkei.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — nikkei.com's higher direct traffic suggests stronger brand recognition or product-led growth, while diamond.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nikkei.com receives 2.3x more monthly traffic than diamond.jp (86.5M vs 37.3M).
- •nikkei.com keeps visitors significantly longer (2m58s avg session vs diamond.jp's 1m30s), suggesting deeper product engagement or stickier content.
- •They share 16 keywords (36% overlap), indicating direct search competition.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026