itmedia.co.jp vs toyokeizai.net
Market traction comparison · Updated Jul 2026
| itmedia.co.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Monthly Visits | 89.8M | 29.7M | itmedia.co.jp |
| Bounce Rate | 61.9% | 45.9% | toyokeizai.net |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 23y 6m |
itmedia.co.jp leads in 1 of 3 dimensions, while toyokeizai.net leads in 1.
Growth Momentum
| itmedia.co.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Monthly Visits | 89.8M | 29.7M | itmedia.co.jp |
| MoM Change | -13% | +9% | toyokeizai.net |
| Avg. Session | 1m34s | 2m37s | toyokeizai.net |
| Pages / Visit | 1.9 | 3.2 | toyokeizai.net |
Growth Momentum · Insight
itmedia.co.jp is losing traffic (-13%) despite 89.8M monthly visits. toyokeizai.net's +9% growth puts it on a trajectory to overtake.
Acquisition Strategy
| itmedia.co.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Primary Channel | Direct 31% | Direct 46% | |
| Bounce Rate | 61.9% | 45.9% | toyokeizai.net |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 33%
Acquisition Strategy · Insight
itmedia.co.jp acquires users primarily through Direct (31%), while toyokeizai.net relies on Direct (46%). This reflects fundamentally different go-to-market strategies — toyokeizai.net's higher direct traffic suggests stronger brand recognition or product-led growth, while toyokeizai.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| itmedia.co.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Domain Age | — | 23y 6m | |
| Registered | — | Feb 2003 | |
| Expires | — | Feb 2027 |
Market Position
| itmedia.co.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Global Rank | #665 | #1.7K | itmedia.co.jp |
| Category Rank | #3 | #2 | toyokeizai.net |
itmedia.co.jp only
toyokeizai.net only
Market Position · Insight
Each has untapped markets the other serves: itmedia.co.jp could expand into Hong Kong SAR China, Australia, Hungary, while toyokeizai.net could target South Korea, Taiwan, Canada.
Key Takeaways
- •itmedia.co.jp is losing traffic (-13%) despite 89.8M monthly visits. toyokeizai.net's +9% growth puts it on a trajectory to overtake.
- •itmedia.co.jp acquires users primarily through Direct (31%), while toyokeizai.net relies on Direct (46%). This reflects fundamentally different go-to-market strategies — toyokeizai.net's higher direct traffic suggests stronger brand recognition or product-led growth, while toyokeizai.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •itmedia.co.jp receives 3.0x more monthly traffic than toyokeizai.net (89.8M vs 29.7M).
- •toyokeizai.net is growing (+9%) while itmedia.co.jp is declining (-13%).
- •toyokeizai.net keeps visitors significantly longer (2m37s avg session vs itmedia.co.jp's 1m34s), suggesting deeper product engagement or stickier content.
- •toyokeizai.net has a 16 percentage point lower bounce rate (46% vs 62%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026