spokeo.com vs whitepages.com
Market traction comparison · Updated Jul 2026
| spokeo.com | whitepages.com | Leads | |
|---|---|---|---|
| Monthly Visits | 10.5M | 30.7M | whitepages.com |
| Bounce Rate | 44.3% | 30.3% | whitepages.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 20y 5m | 30y 5m | whitepages.com |
whitepages.com leads in 3 of 4 dimensions, while spokeo.com leads in 0.
Growth Momentum
| spokeo.com | whitepages.com | Leads | |
|---|---|---|---|
| Monthly Visits | 10.5M | 30.7M | whitepages.com |
| MoM Change | +9% | +40% | whitepages.com |
| Avg. Session | 3m42s | 2m51s | spokeo.com |
| Pages / Visit | 4.4 | 4.0 | spokeo.com |
Growth Momentum · Insight
whitepages.com is growing faster (+40%) but visitors stay 1.3x shorter (2m51s vs 3m42s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| spokeo.com | whitepages.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 62% | Search 73% | |
| Bounce Rate | 44.3% | 30.3% | whitepages.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 650%
| Keyword | Volume | spokeo.com | whitepages.com |
|---|---|---|---|
| us phone lookup free | 1.3K | #10 | #5 |
Acquisition Strategy · Insight
spokeo.com acquires users primarily through Search (62%), while whitepages.com relies on Search (73%). This reflects fundamentally different go-to-market strategies — spokeo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while whitepages.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| spokeo.com | whitepages.com | Leads | |
|---|---|---|---|
| Domain Age | 20y 5m | 30y 5m | whitepages.com |
| Registered | Apr 2006 | Apr 1996 | |
| Expires | Apr 2027 | Apr 2027 |
Business Maturity · Insight
whitepages.com has been in the market for over a decade, indicating established presence.
Market Position
| spokeo.com | whitepages.com | Leads | |
|---|---|---|---|
| Global Rank | #4.6K | #1.5K | whitepages.com |
| Category Rank | #12 | #2 | whitepages.com |
Key Takeaways
- •whitepages.com is growing +40% while spokeo.com grows +9%. At current trajectory, whitepages.com could close the traffic gap within 2 months.
- •whitepages.com is growing faster (+40%) but visitors stay 1.3x shorter (2m51s vs 3m42s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •spokeo.com acquires users primarily through Search (62%), while whitepages.com relies on Search (73%). This reflects fundamentally different go-to-market strategies — spokeo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while whitepages.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •whitepages.com receives 2.9x more monthly traffic than spokeo.com (30.7M vs 10.5M).
- •Both are growing, with whitepages.com accelerating faster at +40% vs +9%.
- •whitepages.com has a 14 percentage point lower bounce rate (30% vs 44%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026