stuff.co.nz vs weau.com
Market traction comparison · Updated Jul 2026
| stuff.co.nz | weau.com | Leads | |
|---|---|---|---|
| Monthly Visits | 24.9M | 1.2M | stuff.co.nz |
| Bounce Rate | 42.0% | 49.6% | stuff.co.nz |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 30y 3m |
stuff.co.nz leads in 2 of 3 dimensions, while weau.com leads in 0.
Growth Momentum
| stuff.co.nz | weau.com | Leads | |
|---|---|---|---|
| Monthly Visits | 24.9M | 1.2M | stuff.co.nz |
| MoM Change | +10% | -9% | stuff.co.nz |
| Avg. Session | 4m16s | 2m01s | stuff.co.nz |
| Pages / Visit | 3.2 | 1.7 | stuff.co.nz |
Growth Momentum · Insight
weau.com is losing traffic (-9%) despite 1.2M monthly visits. stuff.co.nz's +10% growth puts it on a trajectory to overtake.
Acquisition Strategy
| stuff.co.nz | weau.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 75% | Direct 56% | |
| Bounce Rate | 42.0% | 49.6% | stuff.co.nz |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 20%
Acquisition Strategy · Insight
stuff.co.nz acquires users primarily through Direct (75%), while weau.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — stuff.co.nz's higher direct traffic suggests stronger brand recognition or product-led growth, while weau.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| stuff.co.nz | weau.com | Leads | |
|---|---|---|---|
| Domain Age | — | 30y 3m | |
| Registered | — | May 1996 | |
| Expires | — | May 2026 |
Market Position
| stuff.co.nz | weau.com | Leads | |
|---|---|---|---|
| Global Rank | #2.6K | #64.0K | stuff.co.nz |
| Category Rank | #1 | #585 | stuff.co.nz |
stuff.co.nz only
weau.com only
Market Position · Insight
Each has untapped markets the other serves: stuff.co.nz could expand into Vietnam, Germany, while weau.com could target New Zealand, Australia.
Key Takeaways
- •weau.com is losing traffic (-9%) despite 1.2M monthly visits. stuff.co.nz's +10% growth puts it on a trajectory to overtake.
- •stuff.co.nz acquires users primarily through Direct (75%), while weau.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — stuff.co.nz's higher direct traffic suggests stronger brand recognition or product-led growth, while weau.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •stuff.co.nz receives 20.2x more monthly traffic than weau.com (24.9M vs 1.2M).
- •stuff.co.nz is growing (+10%) while weau.com is declining (-9%).
- •stuff.co.nz keeps visitors significantly longer (4m16s avg session vs weau.com's 2m01s), suggesting deeper product engagement or stickier content.
- •They share 10 keywords (20% overlap), indicating direct search competition.
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Report based on data from July 2026