thebestvpn.com vs them.us
Market traction comparison · Updated Jul 2026
| thebestvpn.com | them.us | Leads | |
|---|---|---|---|
| Monthly Visits | 356.2K | 1.5M | them.us |
| Bounce Rate | 53.9% | 62.4% | thebestvpn.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 10y 3m | 11y 2m | them.us |
them.us leads in 2 of 4 dimensions, while thebestvpn.com leads in 1.
Growth Momentum
| thebestvpn.com | them.us | Leads | |
|---|---|---|---|
| Monthly Visits | 356.2K | 1.5M | them.us |
| MoM Change | +4% | -7% | thebestvpn.com |
| Avg. Session | 0m29s | 0m51s | them.us |
| Pages / Visit | 1.6 | 1.5 | thebestvpn.com |
Growth Momentum · Insight
thebestvpn.com is growing faster (+4%) but visitors stay 1.8x shorter (0m29s vs 0m51s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| thebestvpn.com | them.us | Leads | |
|---|---|---|---|
| Primary Channel | Search 81% | Search 59% | |
| Bounce Rate | 53.9% | 62.4% | thebestvpn.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
Acquisition Strategy · Insight
thebestvpn.com acquires users primarily through Search (81%), while them.us relies on Search (59%). This reflects fundamentally different go-to-market strategies — them.us's higher direct traffic suggests stronger brand recognition or product-led growth, while thebestvpn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| thebestvpn.com | them.us | Leads | |
|---|---|---|---|
| Domain Age | 10y 3m | 11y 2m | them.us |
| Registered | May 2016 | Jul 2015 | |
| Expires | May 2027 | Jul 2027 |
Business Maturity · Insight
them.us has been in the market for over a decade, indicating established presence.
Market Position
| thebestvpn.com | them.us | Leads | |
|---|---|---|---|
| Global Rank | #159.9K | #50.3K | them.us |
| Category Rank | #3.0K | #146 | them.us |
thebestvpn.com only
them.us only
Market Position · Insight
them.us is heavily concentrated in United States (56%), creating dependency risk on a single market. thebestvpn.com has a more diversified audience.
Each has untapped markets the other serves: thebestvpn.com could expand into Australia, while them.us could target India.
Key Takeaways
- •them.us is losing traffic (-7%) despite 1.5M monthly visits. thebestvpn.com's +4% growth puts it on a trajectory to overtake.
- •thebestvpn.com is growing faster (+4%) but visitors stay 1.8x shorter (0m29s vs 0m51s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •thebestvpn.com acquires users primarily through Search (81%), while them.us relies on Search (59%). This reflects fundamentally different go-to-market strategies — them.us's higher direct traffic suggests stronger brand recognition or product-led growth, while thebestvpn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •them.us receives 4.1x more monthly traffic than thebestvpn.com (1.5M vs 356.2K).
- •thebestvpn.com is growing (+4%) while them.us is declining (-7%).
- •them.us keeps visitors significantly longer (0m51s avg session vs thebestvpn.com's 0m29s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026