them.us vs wired.com
Market traction comparison · Updated Jul 2026
| them.us | wired.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.5M | 13.9M | wired.com |
| Bounce Rate | 62.4% | 62.9% | them.us |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 11y 2m | 33y 9m | wired.com |
wired.com leads in 2 of 4 dimensions, while them.us leads in 1.
Growth Momentum
| them.us | wired.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.5M | 13.9M | wired.com |
| MoM Change | -7% | +1% | wired.com |
| Avg. Session | 0m51s | 0m52s | wired.com |
| Pages / Visit | 1.5 | 1.5 | wired.com |
Growth Momentum · Insight
them.us is losing traffic (-7%) despite 1.5M monthly visits. wired.com's +1% growth puts it on a trajectory to overtake.
Acquisition Strategy
| them.us | wired.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 59% | Search 43% | |
| Bounce Rate | 62.4% | 62.9% | them.us |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
Acquisition Strategy · Insight
them.us acquires users primarily through Search (59%), while wired.com relies on Search (43%). This reflects fundamentally different go-to-market strategies — wired.com's higher direct traffic suggests stronger brand recognition or product-led growth, while them.us's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| them.us | wired.com | Leads | |
|---|---|---|---|
| Domain Age | 11y 2m | 33y 9m | wired.com |
| Registered | Jul 2015 | Nov 1992 | |
| Expires | Jul 2027 | Nov 2027 |
Business Maturity · Insight
wired.com has been in the market for over a decade, indicating established presence.
Market Position
| them.us | wired.com | Leads | |
|---|---|---|---|
| Global Rank | #50.3K | #5.9K | wired.com |
| Category Rank | #146 | #54 | wired.com |
them.us only
wired.com only
Market Position · Insight
Each has untapped markets the other serves: them.us could expand into India, while wired.com could target Germany.
Key Takeaways
- •them.us is losing traffic (-7%) despite 1.5M monthly visits. wired.com's +1% growth puts it on a trajectory to overtake.
- •them.us acquires users primarily through Search (59%), while wired.com relies on Search (43%). This reflects fundamentally different go-to-market strategies — wired.com's higher direct traffic suggests stronger brand recognition or product-led growth, while them.us's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •wired.com receives 9.5x more monthly traffic than them.us (13.9M vs 1.5M).
- •wired.com is growing (+1%) while them.us is declining (-7%).
- •They share 8 keywords (15% overlap), indicating direct search competition.
- •wired.com has a 23-year head start in the market.
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Report based on data from July 2026