texas.gov vs them.us
Market traction comparison · Updated Jul 2026
| texas.gov | them.us | Leads | |
|---|---|---|---|
| Monthly Visits | 25.2M | 1.5M | texas.gov |
| Bounce Rate | 36.6% | 62.4% | texas.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 11y 2m | texas.gov |
texas.gov leads in 3 of 4 dimensions, while them.us leads in 0.
Growth Momentum
| texas.gov | them.us | Leads | |
|---|---|---|---|
| Monthly Visits | 25.2M | 1.5M | texas.gov |
| MoM Change | +5% | -7% | texas.gov |
| Avg. Session | 6m00s | 0m51s | texas.gov |
| Pages / Visit | 5.0 | 1.5 | texas.gov |
Growth Momentum · Insight
them.us is losing traffic (-7%) despite 1.5M monthly visits. texas.gov's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| texas.gov | them.us | Leads | |
|---|---|---|---|
| Primary Channel | Search 44% | Search 59% | |
| Bounce Rate | 36.6% | 62.4% | texas.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 7%
Acquisition Strategy · Insight
texas.gov acquires users primarily through Search (44%), while them.us relies on Search (59%). This reflects fundamentally different go-to-market strategies — texas.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while them.us's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| texas.gov | them.us | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 11y 2m | texas.gov |
| Registered | Oct 1997 | Jul 2015 | |
| Expires | Sep 2026 | Jul 2027 |
Business Maturity · Insight
texas.gov has been in the market for over a decade, indicating established presence.
Market Position
| texas.gov | them.us | Leads | |
|---|---|---|---|
| Global Rank | #1.7K | #50.3K | texas.gov |
| Category Rank | #8 | #146 | texas.gov |
texas.gov only
them.us only
Market Position · Insight
Each has untapped markets the other serves: texas.gov could expand into United Kingdom, Australia, Germany, while them.us could target Philippines, Mexico, India.
Key Takeaways
- •them.us is losing traffic (-7%) despite 1.5M monthly visits. texas.gov's +5% growth puts it on a trajectory to overtake.
- •texas.gov acquires users primarily through Search (44%), while them.us relies on Search (59%). This reflects fundamentally different go-to-market strategies — texas.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while them.us's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •texas.gov receives 17.2x more monthly traffic than them.us (25.2M vs 1.5M).
- •texas.gov is growing (+5%) while them.us is declining (-7%).
- •texas.gov keeps visitors significantly longer (6m00s avg session vs them.us's 0m51s), suggesting deeper product engagement or stickier content.
- •texas.gov has a 26 percentage point lower bounce rate (37% vs 62%), indicating better landing page relevance or more targeted traffic.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026