newyorker.com vs them.us
Market traction comparison · Updated Jul 2026
| newyorker.com | them.us | Leads | |
|---|---|---|---|
| Monthly Visits | 13.5M | 1.5M | newyorker.com |
| Bounce Rate | 58.3% | 62.4% | newyorker.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 9m | 11y 2m | newyorker.com |
newyorker.com leads in 3 of 4 dimensions, while them.us leads in 0.
Growth Momentum
| newyorker.com | them.us | Leads | |
|---|---|---|---|
| Monthly Visits | 13.5M | 1.5M | newyorker.com |
| MoM Change | +7% | -7% | newyorker.com |
| Avg. Session | 2m12s | 0m51s | newyorker.com |
| Pages / Visit | 2.3 | 1.5 | newyorker.com |
Growth Momentum · Insight
them.us is losing traffic (-7%) despite 1.5M monthly visits. newyorker.com's +7% growth puts it on a trajectory to overtake.
Acquisition Strategy
| newyorker.com | them.us | Leads | |
|---|---|---|---|
| Primary Channel | Direct 43% | Search 59% | |
| Bounce Rate | 58.3% | 62.4% | newyorker.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 22%
Acquisition Strategy · Insight
newyorker.com acquires users primarily through Direct (43%), while them.us relies on Search (59%). This reflects fundamentally different go-to-market strategies — newyorker.com's higher direct traffic suggests stronger brand recognition or product-led growth, while them.us's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| newyorker.com | them.us | Leads | |
|---|---|---|---|
| Domain Age | 32y 9m | 11y 2m | newyorker.com |
| Registered | Nov 1993 | Jul 2015 | |
| Expires | Nov 2027 | Jul 2027 |
Business Maturity · Insight
newyorker.com has been in the market for over a decade, indicating established presence.
Market Position
| newyorker.com | them.us | Leads | |
|---|---|---|---|
| Global Rank | #5.3K | #50.3K | newyorker.com |
| Category Rank | #75 | #146 | newyorker.com |
Key Takeaways
- •them.us is losing traffic (-7%) despite 1.5M monthly visits. newyorker.com's +7% growth puts it on a trajectory to overtake.
- •newyorker.com acquires users primarily through Direct (43%), while them.us relies on Search (59%). This reflects fundamentally different go-to-market strategies — newyorker.com's higher direct traffic suggests stronger brand recognition or product-led growth, while them.us's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •newyorker.com receives 9.2x more monthly traffic than them.us (13.5M vs 1.5M).
- •newyorker.com is growing (+7%) while them.us is declining (-7%).
- •newyorker.com keeps visitors significantly longer (2m12s avg session vs them.us's 0m51s), suggesting deeper product engagement or stickier content.
- •newyorker.com acquires traffic primarily through Direct (43%), while them.us relies on Search (59%) — fundamentally different acquisition strategies.
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Report based on data from July 2026