theguardian.com vs usnews.com
Market traction comparison · Updated Jul 2026
| theguardian.com | usnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 304.5M | 22.0M | theguardian.com |
| Bounce Rate | 47.1% | 63.4% | theguardian.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 2m | 31y 7m | theguardian.com |
theguardian.com leads in 3 of 4 dimensions, while usnews.com leads in 0.
Growth Momentum
| theguardian.com | usnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 304.5M | 22.0M | theguardian.com |
| MoM Change | +9% | +8% | theguardian.com |
| Avg. Session | 3m16s | 1m48s | theguardian.com |
| Pages / Visit | 2.5 | 2.2 | theguardian.com |
Growth Momentum · Insight
theguardian.com receives 13.9x more monthly traffic than usnews.com (304.5M vs 22.0M).
Acquisition Strategy
| theguardian.com | usnews.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 52% | Search 77% | |
| Bounce Rate | 47.1% | 63.4% | theguardian.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
theguardian.com acquires users primarily through Direct (52%), while usnews.com relies on Search (77%). This reflects fundamentally different go-to-market strategies — theguardian.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| theguardian.com | usnews.com | Leads | |
|---|---|---|---|
| Domain Age | 32y 2m | 31y 7m | theguardian.com |
| Registered | Jul 1994 | Jan 1995 | |
| Expires | Jul 2026 | Jan 2034 |
Business Maturity · Insight
theguardian.com has been in the market for over a decade, indicating established presence.
Market Position
| theguardian.com | usnews.com | Leads | |
|---|---|---|---|
| Global Rank | #154 | #3.0K | theguardian.com |
| Category Rank | #4 | #39 | theguardian.com |
theguardian.com only
usnews.com only
Market Position · Insight
Each has untapped markets the other serves: theguardian.com could expand into India, China, while usnews.com could target Australia, Germany.
Key Takeaways
- •theguardian.com receives 13.9x more monthly traffic than usnews.com (304.5M vs 22.0M).
- •theguardian.com acquires users primarily through Direct (52%), while usnews.com relies on Search (77%). This reflects fundamentally different go-to-market strategies — theguardian.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •theguardian.com receives 13.9x more monthly traffic than usnews.com (304.5M vs 22.0M).
- •theguardian.com keeps visitors significantly longer (3m16s avg session vs usnews.com's 1m48s), suggesting deeper product engagement or stickier content.
- •theguardian.com has a 16 percentage point lower bounce rate (47% vs 63%), indicating better landing page relevance or more targeted traffic.
- •theguardian.com acquires traffic primarily through Direct (52%), while usnews.com relies on Search (77%) — fundamentally different acquisition strategies.
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Report based on data from July 2026