nbcnews.com vs usnews.com
Market traction comparison · Updated Jul 2026
| nbcnews.com | usnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 70.1M | 22.0M | nbcnews.com |
| Bounce Rate | 72.2% | 63.4% | usnews.com |
| SEO & Keywords | 20 | 30 | usnews.com |
| Domain Age | 29y 2m | 31y 7m | usnews.com |
usnews.com leads in 3 of 4 dimensions, while nbcnews.com leads in 1.
Growth Momentum
| nbcnews.com | usnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 70.1M | 22.0M | nbcnews.com |
| MoM Change | -26% | +8% | usnews.com |
| Avg. Session | 1m20s | 1m48s | usnews.com |
| Pages / Visit | 1.6 | 2.2 | usnews.com |
Growth Momentum · Insight
nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. usnews.com's +8% growth puts it on a trajectory to overtake.
Acquisition Strategy
| nbcnews.com | usnews.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 44% | Search 77% | |
| Bounce Rate | 72.2% | 63.4% | usnews.com |
| SEO & Keywords | 20 | 30 | usnews.com |
Keyword Overlap Rate: 43%
Acquisition Strategy · Insight
nbcnews.com acquires users primarily through Search (44%), while usnews.com relies on Search (77%). This reflects fundamentally different go-to-market strategies — nbcnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nbcnews.com | usnews.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 2m | 31y 7m | usnews.com |
| Registered | Jun 1997 | Jan 1995 | |
| Expires | Jun 2027 | Jan 2034 |
Business Maturity · Insight
usnews.com has been in the market for over a decade, indicating established presence.
Market Position
| nbcnews.com | usnews.com | Leads | |
|---|---|---|---|
| Global Rank | #1.0K | #3.0K | nbcnews.com |
| Category Rank | #21 | #39 | nbcnews.com |
nbcnews.com only
usnews.com only
Market Position · Insight
Each has untapped markets the other serves: nbcnews.com could expand into China, while usnews.com could target Australia.
Key Takeaways
- •nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. usnews.com's +8% growth puts it on a trajectory to overtake.
- •nbcnews.com acquires users primarily through Search (44%), while usnews.com relies on Search (77%). This reflects fundamentally different go-to-market strategies — nbcnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nbcnews.com receives 3.2x more monthly traffic than usnews.com (70.1M vs 22.0M).
- •usnews.com is growing (+8%) while nbcnews.com is declining (-26%).
- •usnews.com has a 9 percentage point lower bounce rate (63% vs 72%), indicating better landing page relevance or more targeted traffic.
- •They share 15 keywords (43% overlap), indicating direct search competition.
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Report based on data from July 2026