usnews.com
Medium Opportunity · 60/100
32y1995-01-19Domain Age
22.0M+8%Monthly Visits
Search 77%United States 89%Primary Channel
5Competitors

Product Identity

About

US News is a recognized leader in college, grad school, hospital, mutual fund, and car rankings. Track elected officials, research health conditions, and find news you can use in politics, business, health, and education.

Categorynews_and_media

Product Identity · Insight

Operating for 32 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

21,979,913

7.8% vs last month

Bounce Rate

63.4%

Pages / Visit

2.2

Avg. Session

1m 48s

Domain Age

31.6 years

#2,956Global Rank
#669Country Rank (840)
#39Category Rank · News_and_Media
Traffic Trend
7.8%

Growth Profile · Insight

Traffic is growing (+8%) but bounce rate is elevated (63%) — new visitors may be arriving from low-intent channels or encountering landing page mismatch.

Acquisition Engine

Traffic Sources
Organic Search
76.9%
Direct
16.3%
Social
1.3%
Referral
3.6%
Paid
0.0%
Email
1.4%
Gen AI
0.4%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
89.2%
🇨🇦CanadaCA
1.4%
Top 3 countries account for 91.5% of traffic — high geographic concentration
Top Keywords
Keyword
news10.1M$0.85$245.1K
capital one4.9M$2.60$64.8K
us news77.5K$0.80$53.1K
law school rankings21.3K$0.00$24.7K
us news college rankings14.9K$0.00$28.2K

Acquisition Engine · Insight

Heavily search-dependent (77%) and geographically concentrated in United States (89%) — dual concentration risk from algorithm changes and regional market shifts.

How does usnews.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

aljazeera.com favicon
aljazeera.com

aljazeera.com

🔗 3 keyword overlap

News, analysis from the Middle East & worldwide, multimedia & interactives, opinions, documentaries, podcasts, long reads and broadcast schedule.

92.8M/mo+7%Apr 1996

Shares 3 keywords including "iran"

apnews.com favicon
apnews.com

apnews.com

🔗 3 keyword overlap

Read the latest headlines, breaking news, and videos at APNews.com, the definitive source for independent journalism from every corner of the globe.

83.2M/mo+6%Jul 1991

Shares 3 keywords including "news"

nbcnews.com favicon
nbcnews.com

nbcnews.com

🔗 3 keyword overlap

Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.

70.1M/mo-30%Jun 1997

Shares 3 keywords including "iran"

cbsnews.com favicon
cbsnews.com

cbsnews.com

🔗 3 keyword overlap

CBS News offers breaking news coverage of today's top headlines. Stay informed on the biggest new stories with our balanced, trustworthy reporting.

68.5M/mo+4%Oct 1994

Shares 3 keywords including "news"

npr.org favicon
npr.org

npr.org

🔗 3 keyword overlap

Top stories in the U.S. and world news, politics, health, science, business, music, arts and culture. Nonprofit journalism with a mission. This is NPR.

57.4M/mo+2%

Shares 3 keywords including "iran"

Competitive Landscape · Insight

Facing significant traffic gap vs aljazeera.com (4.2x), but keyword overlap is only 3 — likely serving different market segments despite surface-level competition.

Report based on data from July 2026

See a sample report