thehill.com vs time.com
Market traction comparison · Updated Jul 2026
| thehill.com | time.com | Leads | |
|---|---|---|---|
| Monthly Visits | 42.2M | 13.1M | thehill.com |
| Bounce Rate | 60.4% | 69.8% | thehill.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 4m | 32y 9m | time.com |
thehill.com leads in 2 of 4 dimensions, while time.com leads in 1.
Growth Momentum
| thehill.com | time.com | Leads | |
|---|---|---|---|
| Monthly Visits | 42.2M | 13.1M | thehill.com |
| MoM Change | +31% | +19% | thehill.com |
| Avg. Session | 2m58s | 1m04s | thehill.com |
| Pages / Visit | 1.9 | 1.5 | thehill.com |
Growth Momentum · Insight
thehill.com is growing +31% while time.com grows +19%. At current trajectory, thehill.com could close the traffic gap within 3 months.
Acquisition Strategy
| thehill.com | time.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 41% | Search 53% | |
| Bounce Rate | 60.4% | 69.8% | thehill.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
thehill.com acquires users primarily through Direct (41%), while time.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — thehill.com's higher direct traffic suggests stronger brand recognition or product-led growth, while time.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| thehill.com | time.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 4m | 32y 9m | time.com |
| Registered | Apr 1995 | Nov 1993 | |
| Expires | Apr 2026 | Nov 2026 |
Business Maturity · Insight
time.com has been in the market for over a decade, indicating established presence.
Market Position
| thehill.com | time.com | Leads | |
|---|---|---|---|
| Global Rank | #1.8K | #6.3K | thehill.com |
| Category Rank | #26 | #102 | thehill.com |
thehill.com only
time.com only
Market Position · Insight
Each has untapped markets the other serves: thehill.com could expand into India, while time.com could target Germany.
Key Takeaways
- •thehill.com is growing +31% while time.com grows +19%. At current trajectory, thehill.com could close the traffic gap within 3 months.
- •thehill.com acquires users primarily through Direct (41%), while time.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — thehill.com's higher direct traffic suggests stronger brand recognition or product-led growth, while time.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •thehill.com receives 3.2x more monthly traffic than time.com (42.2M vs 13.1M).
- •Both are growing, with thehill.com accelerating faster at +31% vs +19%.
- •thehill.com keeps visitors significantly longer (2m58s avg session vs time.com's 1m04s), suggesting deeper product engagement or stickier content.
- •thehill.com has a 9 percentage point lower bounce rate (60% vs 70%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026