npr.org vs time.com
Market traction comparison · Updated Jul 2026
| npr.org | time.com | Leads | |
|---|---|---|---|
| Monthly Visits | 57.4M | 13.1M | npr.org |
| Bounce Rate | 67.9% | 69.8% | npr.org |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 32y 9m |
npr.org leads in 2 of 3 dimensions, while time.com leads in 0.
Growth Momentum
| npr.org | time.com | Leads | |
|---|---|---|---|
| Monthly Visits | 57.4M | 13.1M | npr.org |
| MoM Change | +2% | +19% | time.com |
| Avg. Session | 1m56s | 1m04s | npr.org |
| Pages / Visit | 1.7 | 1.5 | npr.org |
Growth Momentum · Insight
time.com is growing faster (+19%) but visitors stay 1.8x shorter (1m04s vs 1m56s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| npr.org | time.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 57% | Search 53% | |
| Bounce Rate | 67.9% | 69.8% | npr.org |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
npr.org acquires users primarily through Direct (57%), while time.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — npr.org's higher direct traffic suggests stronger brand recognition or product-led growth, while time.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| npr.org | time.com | Leads | |
|---|---|---|---|
| Domain Age | — | 32y 9m | |
| Registered | — | Nov 1993 | |
| Expires | — | Nov 2026 |
Market Position
| npr.org | time.com | Leads | |
|---|---|---|---|
| Global Rank | #1.3K | #6.3K | npr.org |
| Category Rank | #4 | #102 | npr.org |
npr.org only
time.com only
Market Position · Insight
Each has untapped markets the other serves: npr.org could expand into India, while time.com could target Germany.
Key Takeaways
- •time.com is growing +19% while npr.org grows +2%. At current trajectory, time.com could close the traffic gap within 33 months.
- •time.com is growing faster (+19%) but visitors stay 1.8x shorter (1m04s vs 1m56s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •npr.org acquires users primarily through Direct (57%), while time.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — npr.org's higher direct traffic suggests stronger brand recognition or product-led growth, while time.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •npr.org receives 4.4x more monthly traffic than time.com (57.4M vs 13.1M).
- •Both are growing, with time.com accelerating faster at +19% vs +2%.
- •npr.org keeps visitors significantly longer (1m56s avg session vs time.com's 1m04s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026