thestreet.com vs yelp.com
Market traction comparison · Updated Jul 2026
| thestreet.com | yelp.com | Leads | |
|---|---|---|---|
| Monthly Visits | 20.3M | 146.8M | yelp.com |
| Bounce Rate | 58.5% | 42.5% | yelp.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 1m | 22y 8m | thestreet.com |
yelp.com leads in 2 of 4 dimensions, while thestreet.com leads in 1.
Growth Momentum
| thestreet.com | yelp.com | Leads | |
|---|---|---|---|
| Monthly Visits | 20.3M | 146.8M | yelp.com |
| MoM Change | +18% | +2% | thestreet.com |
| Avg. Session | 0m51s | 2m11s | yelp.com |
| Pages / Visit | 1.5 | 4.1 | yelp.com |
Growth Momentum · Insight
thestreet.com is growing faster (+18%) but visitors stay 2.6x shorter (0m51s vs 2m11s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| thestreet.com | yelp.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 45% | Search 73% | |
| Bounce Rate | 58.5% | 42.5% | yelp.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 22%
Acquisition Strategy · Insight
thestreet.com acquires users primarily through Direct (45%), while yelp.com relies on Search (73%). This reflects fundamentally different go-to-market strategies — thestreet.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yelp.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| thestreet.com | yelp.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 1m | 22y 8m | thestreet.com |
| Registered | Aug 1997 | Dec 2003 | |
| Expires | Aug 2026 | Dec 2027 |
Business Maturity · Insight
thestreet.com has been in the market for over a decade, indicating established presence.
Market Position
| thestreet.com | yelp.com | Leads | |
|---|---|---|---|
| Global Rank | #4.1K | #234 | yelp.com |
| Category Rank | #8 | #1 | yelp.com |
thestreet.com only
yelp.com only
Market Position · Insight
Each has untapped markets the other serves: thestreet.com could expand into Australia, Philippines, Germany, while yelp.com could target Canada, Thailand, Argentina.
Key Takeaways
- •yelp.com receives 7.2x more monthly traffic than thestreet.com (146.8M vs 20.3M).
- •thestreet.com is growing faster (+18%) but visitors stay 2.6x shorter (0m51s vs 2m11s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •thestreet.com acquires users primarily through Direct (45%), while yelp.com relies on Search (73%). This reflects fundamentally different go-to-market strategies — thestreet.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yelp.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •yelp.com receives 7.2x more monthly traffic than thestreet.com (146.8M vs 20.3M).
- •Both are growing, with thestreet.com accelerating faster at +18% vs +2%.
- •yelp.com keeps visitors significantly longer (2m11s avg session vs thestreet.com's 0m51s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026