utah.gov vs wustl.edu
Market traction comparison · Updated Jul 2026
| utah.gov | wustl.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 8.3M | 3.9M | utah.gov |
| Bounce Rate | 34.5% | 36.4% | utah.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | — |
utah.gov leads in 2 of 3 dimensions, while wustl.edu leads in 0.
Growth Momentum
| utah.gov | wustl.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 8.3M | 3.9M | utah.gov |
| MoM Change | -6% | +26% | wustl.edu |
| Avg. Session | 5m36s | 4m05s | utah.gov |
| Pages / Visit | 6.6 | 5.4 | utah.gov |
Growth Momentum · Insight
wustl.edu is growing faster (+26%) but visitors stay 1.4x shorter (4m05s vs 5m36s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| utah.gov | wustl.edu | Leads | |
|---|---|---|---|
| Primary Channel | Direct 45% | Direct 38% | |
| Bounce Rate | 34.5% | 36.4% | utah.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
Acquisition Strategy · Insight
utah.gov acquires users primarily through Direct (45%), while wustl.edu relies on Direct (38%). This reflects fundamentally different go-to-market strategies — utah.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while utah.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| utah.gov | wustl.edu | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | — | |
| Registered | Oct 1997 | — | |
| Expires | Sep 2026 | — |
Market Position
| utah.gov | wustl.edu | Leads | |
|---|---|---|---|
| Global Rank | #5.3K | #12.8K | utah.gov |
| Category Rank | #25 | #82 | utah.gov |
utah.gov only
wustl.edu only
Market Position · Insight
Each has untapped markets the other serves: utah.gov could expand into China, while wustl.edu could target Philippines.
Key Takeaways
- •utah.gov is losing traffic (-6%) despite 8.3M monthly visits. wustl.edu's +26% growth puts it on a trajectory to overtake.
- •wustl.edu is growing faster (+26%) but visitors stay 1.4x shorter (4m05s vs 5m36s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •utah.gov acquires users primarily through Direct (45%), while wustl.edu relies on Direct (38%). This reflects fundamentally different go-to-market strategies — utah.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while utah.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •utah.gov receives 2.1x more monthly traffic than wustl.edu (8.3M vs 3.9M).
- •wustl.edu is growing (+26%) while utah.gov is declining (-6%).
- •They share 7 keywords (13% overlap), indicating direct search competition.
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Report based on data from July 2026