bmj.com
Medium Opportunity · 60/100

Market Landscape

About bmj.com

Moving to the antipodes is often touted as the dream solution for burnt out and frustrated UK doctors—but is it? Three doctors who made the move tell Jo Best about the pros and cons Last year, hundreds of doctors gave up practising medicine in the UK to work in Australia and New Zealand, uprooting their lives and families rather than continuing to work in the NHS. Every year, around 10 000 UK doctors choose voluntary erasure or to relinquish their licence to practise, the General Medical Council (GMC) reports; around a quarter of those give up their licence to work abroad while another 10% say their aim in leaving the UK register is to live abroad—meaning almost one third of those quitting the NHS do so with a view to going overseas.1 Between May 2021 and May 2022, 19% of the almost 5000 doctors who left to practise abroad chose Australia as their destination, and another 7% opted for New Zealand, the GMC says.1 The antipodes could become even more popular with migrating medics in future: a recent BMA survey of 4500 doctors found that around 1100 were actively planning to move abroad; around two thirds of those planning to move overseas said they were aiming for Australia or New Zealand.2 The typical image of a doctor leaving the NHS for Australia or New Zealand is a “foundation year 3” doctor looking for new experiences before entering specialty training, but the GMC has identified several other groups that make up those choosing to migrate. Among them are doctors who are disillusioned or burnt out, those struggling to progress their career, and NHS stalwarts looking to broaden their horizons in later life. Often, they’re looking to move as a way of achieving a better work-life balance or increasing their …

Categoryhealth/medicine
4.7MMonthly Visits
-2%Monthly Trend
Feb 1995Domain Age
5Competitors
96.0MAvg. Traffic
2Avg. Keyword Overlap
26yAvg. Domain Age

Market Landscape · Insight

bmj.com has 0.0x the average traffic — 4 of 5 competitors have more traffic. Differentiation or growth acceleration needed.

Keyword Battlefield

cnn.com favicon
cnn.com

cnn.com

🔗 2 keyword overlap

As US travelers gear up for Memorial Day, one question is on many people’s minds: Is it safe to fly right now? In the wake of frightening headlines about plane crashes and communication issues, Pete Muntean shares some insights. He’s CNN’s aviation and transportation correspondent – and a pilot himself.

351.8M/mo+1%Sep 1993

Shares 2 keywords including "weather"

cbc.ca favicon
cbc.ca

cbc.ca

🔗 2 keyword overlap

In this precision platformer, press spacebar or left-click your mouse to jump your way to the end of the level. Now get those packages delivered!

55.7M/mo+6%Oct 2000

Shares 2 keywords including "weather"

europa.eu favicon
europa.eu

europa.eu

🔗 2 keyword overlap

ES ir apņēmusies aizsargāt savu tīmekļvietņu lietotāju privātumu. Iepazīstieties ar noteikumiem par persondatu aizsardzību vietnē “Europa”.

52.5M/mo+20%

Shares 2 keywords including "hantavirus"

theconversation.com favicon
theconversation.com

theconversation.com

🔗 2 keyword overlap

Browse Political donations news, research and analysis from The Conversation

17.8M/mo+9%May 2003

Shares 2 keywords including "weather"

statnews.com favicon
statnews.com

statnews.com

🔗 2 keyword overlap

Subscribe to First Opinion, a weekly health care podcast and The Readout Loud, a weekly biotech podcast.

2.1M/mo+6%Jun 2003

Shares 2 keywords including "hantavirus"

Competitors identified by shared traffic-driving keywords

Keyword Battlefield · Insight

Low keyword overlap (avg 2 shared keywords) — competitors are targeting largely different search audiences, leaving room for niche positioning.

Traffic Arena

bmj.com
4.7M-2%
cnn.com
351.8M+1%
cbc.ca
55.7M+6%
europa.eu
52.5M+20%
bmj.comCompetitor avg
🇺🇸 US
25%
49%
🇨🇦 CA
4%
24%
🇬🇧 GB
16%
4%
🇦🇺 AU
7%
5%

Top Competitors only

🇫🇷 FR 5%🇩🇪 DE 4%

Traffic Arena · Insight

Market expanding (5/6 growing). bmj.com acquires via Search (45%) while competitors lean on Direct — a differentiated go-to-market that may be the moat.

bmj.com and competitors share 4 common markets led by US. High geographic overlap means differentiation must come from product, not region.

How does bmj.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from July 2026

See a sample report