bmj.com
Medium Opportunity · 60/100
31y1995-02-24Domain Age
4.7M-2%Monthly Visits
Search 45%United States 25%Primary Channel
5Competitors

Product Identity

About

Moving to the antipodes is often touted as the dream solution for burnt out and frustrated UK doctors—but is it? Three doctors who made the move tell Jo Best about the pros and cons Last year, hundreds of doctors gave up practising medicine in the UK to work in Australia and New Zealand, uprooting their lives and families rather than continuing to work in the NHS. Every year, around 10 000 UK doctors choose voluntary erasure or to relinquish their licence to practise, the General Medical Council (GMC) reports; around a quarter of those give up their licence to work abroad while another 10% say their aim in leaving the UK register is to live abroad—meaning almost one third of those quitting the NHS do so with a view to going overseas.1 Between May 2021 and May 2022, 19% of the almost 5000 doctors who left to practise abroad chose Australia as their destination, and another 7% opted for New Zealand, the GMC says.1 The antipodes could become even more popular with migrating medics in future: a recent BMA survey of 4500 doctors found that around 1100 were actively planning to move abroad; around two thirds of those planning to move overseas said they were aiming for Australia or New Zealand.2 The typical image of a doctor leaving the NHS for Australia or New Zealand is a “foundation year 3” doctor looking for new experiences before entering specialty training, but the GMC has identified several other groups that make up those choosing to migrate. Among them are doctors who are disillusioned or burnt out, those struggling to progress their career, and NHS stalwarts looking to broaden their horizons in later life. Often, they’re looking to move as a way of achieving a better work-life balance or increasing their …

Categoryhealth/medicine

Product Identity · Insight

Operating for 31 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

4,662,428

1.6% vs last month

Bounce Rate

49.2%

Pages / Visit

2.6

Avg. Session

1m 60s

Domain Age

31.5 years

#13,854Global Rank
#10,980Country Rank (840)
#136Category Rank · Medicine
Traffic Trend
1.6%

Growth Profile · Insight

Monthly visits of 4.7M with 1m60s average session. A moderate bounce rate (49%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources
Organic Search
43.8%
Direct
36.7%
Social
3.5%
Referral
10.7%
Paid
0.0%
Email
1.7%
Gen AI
3.6%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
24.6%
🇬🇧United KingdomGB
15.8%
🇦🇺AustraliaAU
6.6%
🇨🇦CanadaCA
3.8%
🇮🇳IndiaIN
3.2%
Top 3 countries account for 47.0% of traffic
Top Keywords
Keyword
trump health29.6K$0.00$6.0K
bmj16.0K$0.71$13.9K
bmj case reports10.0K$0.44$9.7K
bmj open5.9K$0.49$6.0K
bmj best practice5.5K$0.25$7.1K

Acquisition Engine · Insight

Search is the primary acquisition channel (45%), ranking for 5 keywords with traffic concentrated in United States (25%). A diversified channel mix reduces single-point risk.

How does bmj.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

cnn.com favicon
cnn.com

cnn.com

🔗 2 keyword overlap

As US travelers gear up for Memorial Day, one question is on many people’s minds: Is it safe to fly right now? In the wake of frightening headlines about plane crashes and communication issues, Pete Muntean shares some insights. He’s CNN’s aviation and transportation correspondent – and a pilot himself.

351.8M/mo+1%Sep 1993

Shares 2 keywords including "weather"

cbc.ca favicon
cbc.ca

cbc.ca

🔗 2 keyword overlap

In this precision platformer, press spacebar or left-click your mouse to jump your way to the end of the level. Now get those packages delivered!

55.7M/mo+6%Oct 2000

Shares 2 keywords including "weather"

europa.eu favicon
europa.eu

europa.eu

🔗 2 keyword overlap

ES ir apņēmusies aizsargāt savu tīmekļvietņu lietotāju privātumu. Iepazīstieties ar noteikumiem par persondatu aizsardzību vietnē “Europa”.

52.5M/mo+20%

Shares 2 keywords including "hantavirus"

theconversation.com favicon
theconversation.com

theconversation.com

🔗 2 keyword overlap

Browse Political donations news, research and analysis from The Conversation

17.8M/mo+9%May 2003

Shares 2 keywords including "weather"

statnews.com favicon
statnews.com

statnews.com

🔗 2 keyword overlap

Subscribe to First Opinion, a weekly health care podcast and The Readout Loud, a weekly biotech podcast.

2.1M/mo+6%Jun 2003

Shares 2 keywords including "hantavirus"

Competitive Landscape · Insight

Facing significant traffic gap vs cnn.com (75.4x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

Report based on data from July 2026

See a sample report