nejm.org
Medium Opportunity · 60/100

Market Landscape

About nejm.org

Categoryhealth/health
4.0MMonthly Visits
-1%Monthly Trend
Oct 1994Domain Age
2Competitors
6.8MAvg. Traffic
2Avg. Keyword Overlap
31yAvg. Domain Age
nejm.org
31y11mo
fda.gov
26y1mo
lilly.com
35y4mo

Market Landscape · Insight

nejm.org has 0.6x the average traffic — 2 of 2 competitors have more traffic. Differentiation or growth acceleration needed.

Keyword Battlefield

fda.gov favicon
fda.gov

fda.gov

🔗 2 keyword overlap

The FDA is responsible for protecting and promoting the public health

8.5M/mo+25%Jul 2000

Shares 2 keywords including "tirzepatide"

lilly.com favicon
lilly.com

lilly.com

🔗 2 keyword overlap

Lilly is a medicine company that puts health above all. Learn about our medicines, view condition support, find care, and much more.

5.2M/mo-7%May 1991

Shares 2 keywords including "mounjaro"

Competitors identified by shared traffic-driving keywords

KeywordSearch Volumenejm.orgCompetitor
medical ai12,400#8fda.gov #6✗ Behind

Keyword Battlefield · Insight

nejm.org trails on the majority of contested keywords — leads on 0 terms. Targeted content and backlink strategy needed for the highest-value keywords.

Traffic Arena

nejm.org
4.0M-1%
fda.gov
8.5M+25%
lilly.com
5.2M-7%
SearchDirectSocialReferralPaidEmail
nejm.orgCompetitor avg
🇺🇸 US
51%
70%
🇯🇵 JP
5%
4%
🇨🇦 CA
3%
3%

nejm.org only

🇦🇺 AU 3%

Top Competitors only

🇮🇳 IN 3%🌐 CN 3%

Traffic Arena · Insight

1 competitors growing, 1 declining. nejm.org acquires primarily through Direct. Distinct acquisition strategy vs. competitors.

nejm.org leads in 3 of 3 shared markets (e.g. US at 51% vs competitors' 70%). Competitors have exclusive presence in IN, CN — potential expansion markets.

How does nejm.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from July 2026

See a sample report