classpass.com
Medium Opportunity · 51/100
23y2003-09-03Domain Age
5.7M+7%Monthly Visits
Direct 57%United States 54%Primary Channel
2Competitors

Product Identity

About

try the best fitness classes, gyms, wellness and beauty venues with one app. in-studio, outdoor and digital options available in over 2,500 cities worldwide.

Categoryhealth/nutrition_diets_and_fitness

Product Identity · Insight

Operating for 23 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

5,731,651

6.8% vs last month

Bounce Rate

36.4%

Pages / Visit

5.0

Avg. Session

2m 32s

Domain Age

22.9 years

#8,563Global Rank
#3,117Country Rank (840)
#9Category Rank · Nutrition_Diets_and_Fitness
Traffic Trend
6.8%

Growth Profile · Insight

Monthly visits of 5.7M with 2m32s average session. A moderate bounce rate (36%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources
Organic Search
27.5%
Direct
56.6%
Social
7.6%
Referral
3.5%
Paid
0.0%
Email
4.3%
Gen AI
0.5%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
54.0%
🇬🇧United KingdomGB
8.3%
🇧🇷BrazilBR
5.3%
🇨🇦CanadaCA
4.6%
🇪🇸SpainES
2.7%
Top 3 countries account for 67.6% of traffic
Top Keywords
Keyword
gyms near me207.1K$2.43$9.8K
classpass201.4K$1.41$312.8K
class pass61.6K$1.36$111.7K
classpass login3.9K$2.42$5.9K
classpass memberships2.2K$2.61$8.1K
SERP Rankings

Acquisition Engine · Insight

Brand-driven growth (57% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does classpass.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

planetfitness.com favicon
planetfitness.com

planetfitness.com

🔗 2 keyword overlap

tons of cardio and strength equipment. free fitness training. spacious, clean, and judgement-free gym. starting at $10 a month. join now!

11.7M/mo-19%Mar 1996

Shares 2 keywords including "planet fitness"

crunch.com favicon
crunch.com

crunch.com

🔗 2 keyword overlap

%

3.9M/mo+0%Feb 1999

Shares 2 keywords including "planet fitness"

Competitive Landscape · Insight

Facing significant traffic gap vs planetfitness.com (2.0x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

Report based on data from July 2026

See a sample report