classpass.com vs planetfitness.com
Market traction comparison · Updated Jul 2026
| classpass.com | planetfitness.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.7M | 11.7M | planetfitness.com |
| Bounce Rate | 36.4% | 40.6% | classpass.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 22y 12m | 30y 6m | planetfitness.com |
planetfitness.com leads in 2 of 4 dimensions, while classpass.com leads in 1.
Growth Momentum
| classpass.com | planetfitness.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.7M | 11.7M | planetfitness.com |
| MoM Change | +7% | -19% | classpass.com |
| Avg. Session | 2m32s | 3m27s | planetfitness.com |
| Pages / Visit | 5.0 | 4.8 | classpass.com |
Growth Momentum · Insight
classpass.com is growing faster (+7%) but visitors stay 1.4x shorter (2m32s vs 3m27s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| classpass.com | planetfitness.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 57% | Search 55% | |
| Bounce Rate | 36.4% | 40.6% | classpass.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 43%
Acquisition Strategy · Insight
classpass.com acquires users primarily through Direct (57%), while planetfitness.com relies on Search (55%). This reflects fundamentally different go-to-market strategies — classpass.com's higher direct traffic suggests stronger brand recognition or product-led growth, while planetfitness.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| classpass.com | planetfitness.com | Leads | |
|---|---|---|---|
| Domain Age | 22y 12m | 30y 6m | planetfitness.com |
| Registered | Sep 2003 | Mar 1996 | |
| Expires | Sep 2033 | Mar 2027 |
Business Maturity · Insight
planetfitness.com has been in the market for over a decade, indicating established presence.
Market Position
| classpass.com | planetfitness.com | Leads | |
|---|---|---|---|
| Global Rank | #8.6K | #4.0K | planetfitness.com |
| Category Rank | #9 | #2 | planetfitness.com |
classpass.com only
planetfitness.com only
Market Position · Insight
Each has untapped markets the other serves: classpass.com could expand into Mexico, Poland, India, while planetfitness.com could target United Kingdom, Brazil, Spain.
Key Takeaways
- •planetfitness.com is losing traffic (-19%) despite 11.7M monthly visits. classpass.com's +7% growth puts it on a trajectory to overtake.
- •classpass.com is growing faster (+7%) but visitors stay 1.4x shorter (2m32s vs 3m27s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •classpass.com acquires users primarily through Direct (57%), while planetfitness.com relies on Search (55%). This reflects fundamentally different go-to-market strategies — classpass.com's higher direct traffic suggests stronger brand recognition or product-led growth, while planetfitness.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •planetfitness.com receives 2.0x more monthly traffic than classpass.com (11.7M vs 5.7M).
- •classpass.com is growing (+7%) while planetfitness.com is declining (-19%).
- •classpass.com acquires traffic primarily through Direct (57%), while planetfitness.com relies on Search (55%) — fundamentally different acquisition strategies.
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Report based on data from July 2026