planetfitness.com

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Medium Opportunity · 60/100

30y1996-03-06Domain Age

11.7M-19%Monthly Visits

Search 55%United States 93%Primary Channel

3Competitors

Product Identity

About

tons of cardio and strength equipment. free fitness training. spacious, clean, and judgement-free gym. starting at $10 a month. join now!

Categoryhealth/nutrition_diets_and_fitness

Product Identity · Insight

Operating for 30 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

11,742,081

↓18.8% vs last month

Bounce Rate

40.6%

Pages / Visit

4.8

Avg. Session

3m 27s

Domain Age

30.4 years

#4,018Global Rank

#823Country Rank (840)

#2Category Rank · Nutrition_Diets_and_Fitness

Traffic Trend

↓18.8%

Growth Profile · Insight

Traffic is declining (-19%) but remaining users engage deeply (3m27s sessions) — likely shedding low-value traffic rather than losing product-market fit.

Acquisition Engine

Traffic Sources

Organic Search

54.5%

Direct

30.8%

Social

4.4%

Referral

6.9%

Paid

0.0%

3.0%

Gen AI

0.5%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

93.4%

🇨🇦CanadaCA

1.3%

Top 3 countries account for 95.3% of traffic — high geographic concentration

Top Keywords

Keyword
planet fitness	709.0K	$1.68	$914.8K
planet fitness near me	69.0K	$1.88	$74.5K
planet fitness summer pass	31.3K	$2.27	$198.3K
planet fitness careers	18.2K	$0.87	$42.6K
planet fitness teen summer pass	9.3K	$0.00	$45.8K

SERP Rankings

Keyword			Ranking URL
weight lifting	#5	📄	www.planetfitness.com/blog/articles/weight-lifting-for-weight-loss-beginners-guide	9,920	$1.13
forearm workouts	#9	📄	www.planetfitness.com/blog/articles/forearm-exercises-for-muscle-and-strength	9,680	$0.24

Acquisition Engine · Insight

Heavily search-dependent (55%) and geographically concentrated in United States (93%) — dual concentration risk from algorithm changes and regional market shifts.

How does planetfitness.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

multivu.com

🔗 4 keyword overlap

102.4K/mo-14%Apr 2002

Shares 4 keywords including "planet fitness"

planetfitness.com vs multivu.com →Visit Website ↗

classpass.com

🔗 2 keyword overlap

try the best fitness classes, gyms, wellness and beauty venues with one app. in-studio, outdoor and digital options available in over 2,500 cities worldwide.

5.7M/mo+7%Sep 2003

Shares 2 keywords including "planet fitness"

planetfitness.com vs classpass.com →Visit Website ↗