clay.com

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Medium Opportunity · 50/100

34y1992-11-13Domain Age

1.7M+10%Monthly Visits

Direct 63%United States 38%Primary Channel

5Competitors

Product Identity

About

All the answers to your Clay questions. What emails should I expect after applying?

Categorycomputers_electronics_and_technology/computers_electronics_and_technology

Domain Information

RegistrarSquarespace Domains II LLC

Registered1992-11-13

Expires2029-11-12

Name ServersNS-1398.AWSDNS-46.ORG, NS-1996.AWSDNS-57.CO.UK

Product Identity · Insight

Operating for 34 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

1,709,286

↑10.1% vs last month

Bounce Rate

37.5%

Pages / Visit

7.6

Avg. Session

5m 60s

Domain Age

33.8 years

#23,549Global Rank

#12,082Country Rank (840)

#330Category Rank · Computers_Electronics_and_Technology

Traffic Trend

↑10.1%

Growth Profile · Insight

Monthly visits of 1.7M with 5m60s average session. A moderate bounce rate (37%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

25.3%

Direct

61.1%

Social

5.4%

Referral

3.8%

Paid

0.0%

2.0%

Gen AI

2.3%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

38.1%

🇮🇳IndiaIN

10.7%

🇬🇧United KingdomGB

8.5%

🇸🇦Saudi ArabiaSA

6.0%

🇪🇸SpainES

2.9%

Top 3 countries account for 57.3% of traffic

Top Keywords

Keyword
clay	394.6K	$0.84	$238.7K
clay ai	35.5K	$2.84	$23.8K
clay pricing	13.3K	$2.04	$11.2K
clay careers	5.9K	$4.34	$5.3K
clay university	4.8K	$4.92	$7.5K

SERP Rankings

Keyword			Ranking URL
clay	#1	🏠	www.clay.com/	340,980	$0.56
clay ai	#1	🏠	www.clay.com/	41,700	$2.97
clay ai	#5	📄	www.clay.com/pricing	41,700	$2.97
sfdc	#7	📄	www.clay.com/glossary/sfdc	32,510	$1.42
cold calling	#10	📄	www.clay.com/glossary/cold-calling	15,880	$5.56

Acquisition Engine · Insight

Brand-driven growth (63% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does clay.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

unifygtm.com

🔗 2 keyword overlap

Learn how Unify collects, uses, and protects your personal data. Review our privacy practices, your rights under CCPA and GDPR, and how to exercise them.

91.4K/mo+23%Nov 2022

Shares 2 keywords including "clay"

clay.com vs unifygtm.com →Visit Website ↗

getswan.com

🔗 2 keyword overlap

Turn any GTM idea into an agentic workflow in seconds. Swan builds AI agents for outbound, intent signals, meeting prep & pipeline health. No code required

32.3K/mo-46%Sep 2013

Shares 2 keywords including "clay"

clay.com vs getswan.com →Visit Website ↗

seraleads.com

🔗 2 keyword overlap

AI agents that find buyers and start conversations. We automate the boring part of sales so your team can focus on closing. Built by engineers for B2B growth.

18.8K/mo+80%May 2024

Shares 2 keywords including "clay"

clay.com vs seraleads.com →Visit Website ↗

clay.earth

🔗 2 keyword overlap

An account of solving a tricky SwiftUI performance issue.

10.1K/mo-44%Nov 2018

Shares 2 keywords including "clay"

clay.com vs clay.earth →Visit Website ↗

madewithclay.org

🔗 2 keyword overlap

From coastlines to deserts, the natural environment is changing all around us. But no one knows exactly how our planet is changing. Clay is on a mission to help people understand our changing planet.

8.8K/mo+13%

Shares 2 keywords including "clay"

clay.com vs madewithclay.org →Visit Website ↗

View full competitive analysis of clay.com →

Competitive Landscape · Insight

Competes with 5 products. Closest competitor unifygtm.com shares 2 keywords at 91.4K/mo — competition intensity is low.

clay.com

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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