cbsnews.com vs usnews.com

Market traction comparison · Updated Jul 2026

cbsnews.com faviconcbsnews.com
VS
usnews.com faviconusnews.com
 cbsnews.comusnews.comLeads
Monthly Visits68.5M22.0Mcbsnews.com
Bounce Rate68.3%63.4%usnews.com
SEO & Keywords3030Tie
Domain Age31y 11m31y 7mcbsnews.com

cbsnews.com leads in 2 of 4 dimensions, while usnews.com leads in 1.

Growth Momentum

Growth Momentum
cbsnews.comusnews.com
 cbsnews.comusnews.comLeads
Monthly Visits68.5M22.0Mcbsnews.com
MoM Change+4%+8%usnews.com
Avg. Session1m11s1m48susnews.com
Pages / Visit1.62.2usnews.com

Growth Momentum · Insight

cbsnews.com receives 3.1x more monthly traffic than usnews.com (68.5M vs 22.0M).

Acquisition Strategy

 cbsnews.comusnews.comLeads
Primary ChannelSearch 47%Search 77%
Bounce Rate68.3%63.4%usnews.com
SEO & Keywords3030
cbsnews.com
Search 47%Direct 39%Social 5%Referral 7%Email 1%
usnews.com
Search 77%Direct 16%Social 1%Referral 4%Email 1%
SearchDirectSocialReferralPaidEmail
10
20
10
cbsnews.com OnlySharedusnews.com Only

Keyword Overlap Rate: 50%

Acquisition Strategy · Insight

cbsnews.com acquires users primarily through Search (47%), while usnews.com relies on Search (77%). This reflects fundamentally different go-to-market strategies — cbsnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 cbsnews.comusnews.comLeads
Domain Age31y 11m31y 7mcbsnews.com
RegisteredOct 1994Jan 1995
ExpiresOct 2026Jan 2034

Business Maturity · Insight

cbsnews.com has been in the market for over a decade, indicating established presence.

Market Position

 cbsnews.comusnews.comLeads
Global Rank#996#3.0Kcbsnews.com
Category Rank#20#39cbsnews.com
cbsnews.comusnews.com
🇺🇸 United States
88%
89%
🇨🇦 Canada
2%
1%
🇬🇧 United Kingdom
1%
1%
🇮🇳 India
1%
1%

cbsnews.com only

🇦🇺 Australia 1%

usnews.com only

🌐 China 0%

Market Position · Insight

Each has untapped markets the other serves: cbsnews.com could expand into China, while usnews.com could target Australia.

Key Takeaways

  • cbsnews.com receives 3.1x more monthly traffic than usnews.com (68.5M vs 22.0M).
  • cbsnews.com acquires users primarily through Search (47%), while usnews.com relies on Search (77%). This reflects fundamentally different go-to-market strategies — cbsnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • cbsnews.com receives 3.1x more monthly traffic than usnews.com (68.5M vs 22.0M).
  • usnews.com keeps visitors significantly longer (1m48s avg session vs cbsnews.com's 1m11s), suggesting deeper product engagement or stickier content.
  • They share 20 keywords (50% overlap), indicating direct search competition.

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Report based on data from July 2026