36kr.com vs dev.to
Market traction comparison · Updated Jul 2026
| 36kr.com | dev.to | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 6.2M | dev.to |
| Bounce Rate | 57.5% | 71.8% | 36kr.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 15y 11m | 10y 5m | 36kr.com |
36kr.com leads in 2 of 4 dimensions, while dev.to leads in 1.
Growth Momentum
| 36kr.com | dev.to | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 6.2M | dev.to |
| MoM Change | +9% | -13% | 36kr.com |
| Avg. Session | 2m27s | 1m19s | 36kr.com |
| Pages / Visit | 2.4 | 1.8 | 36kr.com |
Growth Momentum · Insight
dev.to is losing traffic (-13%) despite 6.2M monthly visits. 36kr.com's +9% growth puts it on a trajectory to overtake.
Acquisition Strategy
| 36kr.com | dev.to | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Direct 50% | |
| Bounce Rate | 57.5% | 71.8% | 36kr.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
36kr.com acquires users primarily through Direct (44%), while dev.to relies on Direct (50%). This reflects fundamentally different go-to-market strategies — dev.to's higher direct traffic suggests stronger brand recognition or product-led growth, while dev.to's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| 36kr.com | dev.to | Leads | |
|---|---|---|---|
| Domain Age | 15y 11m | 10y 5m | 36kr.com |
| Registered | Oct 2010 | Apr 2016 | |
| Expires | Sep 2026 | Apr 2027 |
Business Maturity · Insight
36kr.com has been in the market for over a decade, indicating established presence.
Market Position
| 36kr.com | dev.to | Leads | |
|---|---|---|---|
| Global Rank | #24.3K | #13.6K | dev.to |
| Category Rank | — | #309 | |
| PH Upvotes | — | 8 |
36kr.com only
dev.to only
Market Position · Insight
36kr.com is heavily concentrated in China (74%), creating dependency risk on a single market. dev.to has a more diversified audience.
Each has untapped markets the other serves: 36kr.com could expand into India, Austria, Belgium, while dev.to could target China, Hong Kong SAR China, Singapore.
Key Takeaways
- •dev.to is losing traffic (-13%) despite 6.2M monthly visits. 36kr.com's +9% growth puts it on a trajectory to overtake.
- •36kr.com acquires users primarily through Direct (44%), while dev.to relies on Direct (50%). This reflects fundamentally different go-to-market strategies — dev.to's higher direct traffic suggests stronger brand recognition or product-led growth, while dev.to's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •dev.to receives 2.3x more monthly traffic than 36kr.com (6.2M vs 2.7M).
- •36kr.com is growing (+9%) while dev.to is declining (-13%).
- •36kr.com keeps visitors significantly longer (2m27s avg session vs dev.to's 1m19s), suggesting deeper product engagement or stickier content.
- •36kr.com has a 14 percentage point lower bounce rate (58% vs 72%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026