weather.gov vs weatherbug.com

Market traction comparison · Updated Jul 2026

weather.gov faviconweather.gov
VS
weatherbug.com faviconweatherbug.com
 weather.govweatherbug.comLeads
Monthly Visits76.0M11.4Mweather.gov
Bounce Rate44.2%41.1%weatherbug.com
SEO & Keywords3030Tie
Domain Age27y 4m26y 11mweather.gov

weather.gov leads in 2 of 4 dimensions, while weatherbug.com leads in 1.

Growth Momentum

Growth Momentum
weather.govweatherbug.com
 weather.govweatherbug.comLeads
Monthly Visits76.0M11.4Mweather.gov
MoM Change+5%+23%weatherbug.com
Avg. Session2m50s2m45sweather.gov
Pages / Visit3.53.4weather.gov

Growth Momentum · Insight

weather.gov receives 6.7x more monthly traffic than weatherbug.com (76.0M vs 11.4M).

Acquisition Strategy

 weather.govweatherbug.comLeads
Primary ChannelDirect 74%Direct 66%
Bounce Rate44.2%41.1%weatherbug.com
SEO & Keywords3030
weather.gov
Search 19%Direct 74%Social 3%Referral 3%Email 2%
weatherbug.com
Search 29%Direct 66%Social 2%Referral 2%Email 1%
SearchDirectSocialReferralPaidEmail
55
weather.gov OnlySharedweatherbug.com Only

Keyword Overlap Rate: 1100%

KeywordVolumeweather.govweatherbug.com
lightning109.4K#5#10
rain forecast5.2K#6#8
the weather today3.3K#3#7
dunellen weather1.5K#8#7
chance of rain today1.3K#3#4

Acquisition Strategy · Insight

weather.gov acquires users primarily through Direct (74%), while weatherbug.com relies on Direct (66%). This reflects fundamentally different go-to-market strategies — weather.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while weatherbug.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 weather.govweatherbug.comLeads
Domain Age27y 4m26y 11mweather.gov
RegisteredApr 1999Sep 1999
ExpiresAug 2026Sep 2026

Business Maturity · Insight

weather.gov has been in the market for over a decade, indicating established presence.

Market Position

 weather.govweatherbug.comLeads
Global Rank#710#5.6Kweather.gov
Category Rank#3#10weather.gov
weather.govweatherbug.com
🇺🇸 United States
98%
96%
🇨🇦 Canada
0%
1%
🇬🇧 United Kingdom
0%
0%

weather.gov only

🌐 Puerto Rico 0%🇲🇽 Mexico 0%

weatherbug.com only

🇸🇪 Sweden 1%🌐 Belgium 0%

Market Position · Insight

Each has untapped markets the other serves: weather.gov could expand into Sweden, Belgium, while weatherbug.com could target Puerto Rico, Mexico.

Key Takeaways

  • weather.gov receives 6.7x more monthly traffic than weatherbug.com (76.0M vs 11.4M).
  • weather.gov acquires users primarily through Direct (74%), while weatherbug.com relies on Direct (66%). This reflects fundamentally different go-to-market strategies — weather.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while weatherbug.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • weather.gov receives 6.7x more monthly traffic than weatherbug.com (76.0M vs 11.4M).
  • Both are growing, with weatherbug.com accelerating faster at +23% vs +5%.
  • They share 55 keywords (1100% overlap), indicating direct search competition.

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Report based on data from July 2026