weather.gov vs wunderground.com
Market traction comparison · Updated Jul 2026
| weather.gov | wunderground.com | Leads | |
|---|---|---|---|
| Monthly Visits | 76.0M | 75.0M | weather.gov |
| Bounce Rate | 44.2% | 42.2% | wunderground.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 27y 4m | 31y 5m | wunderground.com |
wunderground.com leads in 2 of 4 dimensions, while weather.gov leads in 1.
Growth Momentum
| weather.gov | wunderground.com | Leads | |
|---|---|---|---|
| Monthly Visits | 76.0M | 75.0M | weather.gov |
| MoM Change | +5% | +13% | wunderground.com |
| Avg. Session | 2m50s | 3m10s | wunderground.com |
| Pages / Visit | 3.5 | 2.8 | weather.gov |
Growth Momentum · Insight
weather.gov receives 1.0x more monthly traffic than wunderground.com (76.0M vs 75.0M).
Acquisition Strategy
| weather.gov | wunderground.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 74% | Direct 78% | |
| Bounce Rate | 44.2% | 42.2% | wunderground.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 1400%
| Keyword | Volume | weather.gov | wunderground.com |
|---|---|---|---|
| weather | 26.0M | #2 | #3 |
| dallas weather | 127.3K | #6 | #5 |
| rain forecast | 5.2K | #6 | #7 |
| the weather today | 3.3K | #3 | #4 |
| dunellen weather | 1.5K | #8 | #5 |
Acquisition Strategy · Insight
weather.gov acquires users primarily through Direct (74%), while wunderground.com relies on Direct (78%). This reflects fundamentally different go-to-market strategies — wunderground.com's higher direct traffic suggests stronger brand recognition or product-led growth, while weather.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| weather.gov | wunderground.com | Leads | |
|---|---|---|---|
| Domain Age | 27y 4m | 31y 5m | wunderground.com |
| Registered | Apr 1999 | Mar 1995 | |
| Expires | Aug 2026 | Mar 2027 |
Business Maturity · Insight
wunderground.com has been in the market for over a decade, indicating established presence.
Market Position
| weather.gov | wunderground.com | Leads | |
|---|---|---|---|
| Global Rank | #710 | #847 | weather.gov |
| Category Rank | #3 | #4 | weather.gov |
weather.gov only
wunderground.com only
Market Position · Insight
Each has untapped markets the other serves: weather.gov could expand into Germany, Australia, while wunderground.com could target Puerto Rico, Mexico.
Key Takeaways
- •weather.gov receives 1.0x more monthly traffic than wunderground.com (76.0M vs 75.0M).
- •weather.gov acquires users primarily through Direct (74%), while wunderground.com relies on Direct (78%). This reflects fundamentally different go-to-market strategies — wunderground.com's higher direct traffic suggests stronger brand recognition or product-led growth, while weather.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •Both are growing, with wunderground.com accelerating faster at +13% vs +5%.
- •They share 56 keywords (1400% overlap), indicating direct search competition.
- •wunderground.com has a 4-year head start in the market.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026