weather.gov

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Medium Opportunity · 48/100

27y1999-04-30Domain Age

76.0M+5%Monthly Visits

Direct 74%United States 98%Primary Channel

5Competitors

Product Identity

Categoryscience_and_education/weather

Product Identity · Insight

Operating for 27 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

76,030,644

↑4.9% vs last month

Bounce Rate

44.2%

Pages / Visit

3.5

Avg. Session

2m 50s

Domain Age

27.3 years

#710Global Rank

#164Country Rank (840)

#3Category Rank · Weather

Traffic Trend

↑4.9%

Growth Profile · Insight

Monthly visits of 76.0M with 2m50s average session. A moderate bounce rate (44%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

19.2%

Direct

73.4%

Social

2.6%

Referral

2.7%

Paid

0.0%

1.8%

Gen AI

0.3%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

98.4%

Top 3 countries account for 98.8% of traffic — high geographic concentration

Top Keywords

Keyword
weather	21.4M	$0.47	$2524.2K
weather radar	585.2K	$0.89	$318.8K
national weather service	407.9K	$1.22	$844.8K
heat advisory	229.4K	$1.42	$266.3K
nws	203.5K	$1.52	$340.5K

SERP Rankings

Keyword			Ranking URL
weather	#2	🏠	www.weather.gov/	26,044,520	$0.51
rain	#5	📄	www.weather.gov/lox/rainrate	168,970	$0.66
dallas weather	#6	📄	forecast.weather.gov/MapClick.php?lat=32.7782&lon=-96.7951	127,320	$0.57
lightning	#5	📄	www.weather.gov/safety/lightning	109,400	$1.52
enso	#3	📄	www.weather.gov/mhx/ensowhat	27,100	$1.16

Acquisition Engine · Insight

Direct is the primary acquisition channel (74%), ranking for 5 keywords with traffic concentrated in United States (98%). Heavy reliance on one channel creates vulnerability.

How does weather.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

wunderground.com

🔗 4 keyword overlap

Weather Underground provides local & long range weather forecasts, weather reports, maps & tropical weather conditions for locations worldwide.

75.0M/mo+13%Mar 1995

Shares 4 keywords including "weather"

weather.gov vs wunderground.com →Visit Website ↗

weatherbug.com

🔗 4 keyword overlap

Discover WeatherBug’s Weather Wizard Program, offering fun and interactive weather safety education for kids, including videos on wildfires, rip currents, and hurricanes.

11.4M/mo+23%Sep 1999

Shares 4 keywords including "weather"

weather.gov vs weatherbug.com →Visit Website ↗

accuweather.com

🔗 3 keyword overlap

A sprawling heat dome will fuel repeated "ring of fire" thunderstorms capable of producing damaging wind gusts and derechos across parts of the north-central and northeastern U.S. into the Independence Day weekend.

328.4M/mo+10%Oct 1995

Shares 3 keywords including "weather"

weather.gov vs accuweather.com →Visit Website ↗

foxweather.com

🔗 3 keyword overlap

Discover how to watch FOX Weather on TV with our comprehensive guide. Explore multiple ways to access FOX Weather on your television and stay informed with up-to-date weather updates, forecasts, and live coverage.

15.5M/mo+57%May 1995

Shares 3 keywords including "weather"

weather.gov vs foxweather.com →Visit Website ↗