amazon.co.jp vs amazon.de
Market traction comparison · Updated Jul 2026
amazon.co.jp
amazon.de| amazon.co.jp | amazon.de | Leads | |
|---|---|---|---|
| Monthly Visits | 485.8M | 404.3M | amazon.co.jp |
| Bounce Rate | 36.5% | 30.8% | amazon.de |
| SEO & Keywords | 30 | 30 | Tie |
amazon.co.jp leads in 1 of 3 dimensions, while amazon.de leads in 1.
Growth Momentum
| amazon.co.jp | amazon.de | Leads | |
|---|---|---|---|
| Monthly Visits | 485.8M | 404.3M | amazon.co.jp |
| MoM Change | +10% | +1% | amazon.co.jp |
| Avg. Session | 6m59s | 6m16s | amazon.co.jp |
| Pages / Visit | 8.0 | 8.7 | amazon.de |
Growth Momentum · Insight
amazon.co.jp is growing +10% while amazon.de grows +1%. At current trajectory, amazon.co.jp could close the traffic gap within 2 months.
Acquisition Strategy
| amazon.co.jp | amazon.de | Leads | |
|---|---|---|---|
| Primary Channel | Direct 46% | Direct 56% | |
| Bounce Rate | 36.5% | 30.8% | amazon.de |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
Acquisition Strategy · Insight
amazon.co.jp acquires users primarily through Direct (46%), while amazon.de relies on Direct (56%). This reflects fundamentally different go-to-market strategies — amazon.de's higher direct traffic suggests stronger brand recognition or product-led growth, while amazon.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| amazon.co.jp | amazon.de | Leads | |
|---|---|---|---|
| Global Rank | #58 | #66 | amazon.co.jp |
| Category Rank | #1 | #1 | — |
amazon.co.jp only
amazon.de only
Market Position · Insight
Each has untapped markets the other serves: amazon.co.jp could expand into Germany, Austria, Switzerland, while amazon.de could target Japan, Taiwan, South Korea.
Key Takeaways
- •amazon.co.jp is growing +10% while amazon.de grows +1%. At current trajectory, amazon.co.jp could close the traffic gap within 2 months.
- •amazon.co.jp acquires users primarily through Direct (46%), while amazon.de relies on Direct (56%). This reflects fundamentally different go-to-market strategies — amazon.de's higher direct traffic suggests stronger brand recognition or product-led growth, while amazon.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •amazon.co.jp has 1.2x more traffic (485.8M vs 404.3M), though both operate at comparable scale.
- •Both are growing, with amazon.co.jp accelerating faster at +10% vs +1%.
- •With only 0% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026