amazon.co.jp vs reuters.com
Market traction comparison · Updated Jul 2026
amazon.co.jp| amazon.co.jp | reuters.com | Leads | |
|---|---|---|---|
| Monthly Visits | 485.8M | 73.2M | amazon.co.jp |
| Bounce Rate | 36.5% | 62.2% | amazon.co.jp |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 33y 3m |
amazon.co.jp leads in 2 of 3 dimensions, while reuters.com leads in 0.
Growth Momentum
| amazon.co.jp | reuters.com | Leads | |
|---|---|---|---|
| Monthly Visits | 485.8M | 73.2M | amazon.co.jp |
| MoM Change | +10% | +5% | amazon.co.jp |
| Avg. Session | 6m59s | 1m20s | amazon.co.jp |
| Pages / Visit | 8.0 | 1.8 | amazon.co.jp |
Growth Momentum · Insight
amazon.co.jp receives 6.6x more monthly traffic than reuters.com (485.8M vs 73.2M).
Acquisition Strategy
| amazon.co.jp | reuters.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 46% | Direct 48% | |
| Bounce Rate | 36.5% | 62.2% | amazon.co.jp |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 25%
Acquisition Strategy · Insight
amazon.co.jp acquires users primarily through Direct (46%), while reuters.com relies on Direct (48%). This reflects fundamentally different go-to-market strategies — reuters.com's higher direct traffic suggests stronger brand recognition or product-led growth, while amazon.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| amazon.co.jp | reuters.com | Leads | |
|---|---|---|---|
| Domain Age | — | 33y 3m | |
| Registered | — | Jun 1993 | |
| Expires | — | Jun 2026 |
Market Position
| amazon.co.jp | reuters.com | Leads | |
|---|---|---|---|
| Global Rank | #58 | #913 | amazon.co.jp |
| Category Rank | #1 | #30 | amazon.co.jp |
amazon.co.jp only
reuters.com only
Market Position · Insight
Each has untapped markets the other serves: amazon.co.jp could expand into United Kingdom, India, Canada, while reuters.com could target Taiwan, South Korea, Hong Kong SAR China.
Key Takeaways
- •amazon.co.jp receives 6.6x more monthly traffic than reuters.com (485.8M vs 73.2M).
- •amazon.co.jp acquires users primarily through Direct (46%), while reuters.com relies on Direct (48%). This reflects fundamentally different go-to-market strategies — reuters.com's higher direct traffic suggests stronger brand recognition or product-led growth, while amazon.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •amazon.co.jp receives 6.6x more monthly traffic than reuters.com (485.8M vs 73.2M).
- •amazon.co.jp keeps visitors significantly longer (6m59s avg session vs reuters.com's 1m20s), suggesting deeper product engagement or stickier content.
- •amazon.co.jp has a 26 percentage point lower bounce rate (37% vs 62%), indicating better landing page relevance or more targeted traffic.
- •They share 12 keywords (25% overlap), indicating direct search competition.
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Report based on data from July 2026