amazon.co.jp vs primevideo.com
Market traction comparison · Updated Jul 2026
amazon.co.jp| amazon.co.jp | primevideo.com | Leads | |
|---|---|---|---|
| Monthly Visits | 485.8M | 310.6M | amazon.co.jp |
| Bounce Rate | 36.5% | 41.2% | amazon.co.jp |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 25y 10m |
amazon.co.jp leads in 2 of 3 dimensions, while primevideo.com leads in 0.
Growth Momentum
| amazon.co.jp | primevideo.com | Leads | |
|---|---|---|---|
| Monthly Visits | 485.8M | 310.6M | amazon.co.jp |
| MoM Change | +10% | +3% | amazon.co.jp |
| Avg. Session | 6m59s | 2m21s | amazon.co.jp |
| Pages / Visit | 8.0 | 2.8 | amazon.co.jp |
Growth Momentum · Insight
amazon.co.jp is growing +10% while primevideo.com grows +3%. At current trajectory, amazon.co.jp could close the traffic gap within 4 months.
Acquisition Strategy
| amazon.co.jp | primevideo.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 46% | Direct 56% | |
| Bounce Rate | 36.5% | 41.2% | amazon.co.jp |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
Acquisition Strategy · Insight
amazon.co.jp acquires users primarily through Direct (46%), while primevideo.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — primevideo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while amazon.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| amazon.co.jp | primevideo.com | Leads | |
|---|---|---|---|
| Domain Age | — | 25y 10m | |
| Registered | — | Oct 2000 | |
| Expires | — | Oct 2026 |
Market Position
| amazon.co.jp | primevideo.com | Leads | |
|---|---|---|---|
| Global Rank | #58 | #135 | amazon.co.jp |
| Category Rank | #1 | #6 | amazon.co.jp |
amazon.co.jp only
primevideo.com only
Market Position · Insight
amazon.co.jp is heavily concentrated in Japan (97%), creating dependency risk on a single market. primevideo.com has a more diversified audience.
Each has untapped markets the other serves: amazon.co.jp could expand into India, Canada, Brazil, while primevideo.com could target Japan, Taiwan, South Korea.
Key Takeaways
- •amazon.co.jp is growing +10% while primevideo.com grows +3%. At current trajectory, amazon.co.jp could close the traffic gap within 4 months.
- •amazon.co.jp acquires users primarily through Direct (46%), while primevideo.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — primevideo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while amazon.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •amazon.co.jp has 1.6x more traffic (485.8M vs 310.6M), though both operate at comparable scale.
- •Both are growing, with amazon.co.jp accelerating faster at +10% vs +3%.
- •amazon.co.jp keeps visitors significantly longer (6m59s avg session vs primevideo.com's 2m21s), suggesting deeper product engagement or stickier content.
- •With only 0% keyword overlap, they target largely different search audiences.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026