amnesty.org vs state.gov
Market traction comparison · Updated Jul 2026
| amnesty.org | state.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 1.8M | 27.2M | state.gov |
| Bounce Rate | 53.6% | 36.6% | state.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 33y 9m | 28y 11m | amnesty.org |
state.gov leads in 2 of 4 dimensions, while amnesty.org leads in 1.
Growth Momentum
| amnesty.org | state.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 1.8M | 27.2M | state.gov |
| MoM Change | +5% | +6% | state.gov |
| Avg. Session | 0m49s | 8m25s | state.gov |
| Pages / Visit | 1.8 | 8.2 | state.gov |
Growth Momentum · Insight
state.gov receives 15.5x more monthly traffic than amnesty.org (27.2M vs 1.8M).
Acquisition Strategy
| amnesty.org | state.gov | Leads | |
|---|---|---|---|
| Primary Channel | Search 64% | Search 49% | |
| Bounce Rate | 53.6% | 36.6% | state.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 186%
Acquisition Strategy · Insight
amnesty.org acquires users primarily through Search (64%), while state.gov relies on Search (49%). This reflects fundamentally different go-to-market strategies — state.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while amnesty.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| amnesty.org | state.gov | Leads | |
|---|---|---|---|
| Domain Age | 33y 9m | 28y 11m | amnesty.org |
| Registered | Nov 1992 | Oct 1997 | |
| Expires | Nov 2027 | Aug 2026 |
Business Maturity · Insight
amnesty.org has been in the market for over a decade, indicating established presence.
Market Position
| amnesty.org | state.gov | Leads | |
|---|---|---|---|
| Global Rank | #39.0K | #1.2K | state.gov |
| Category Rank | #53 | #11 | state.gov |
amnesty.org only
state.gov only
Market Position · Insight
state.gov is heavily concentrated in United States (65%), creating dependency risk on a single market. amnesty.org has a more diversified audience.
Each has untapped markets the other serves: amnesty.org could expand into Canada, China, while state.gov could target Spain, United Kingdom.
Key Takeaways
- •state.gov receives 15.5x more monthly traffic than amnesty.org (27.2M vs 1.8M).
- •amnesty.org acquires users primarily through Search (64%), while state.gov relies on Search (49%). This reflects fundamentally different go-to-market strategies — state.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while amnesty.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •state.gov receives 15.5x more monthly traffic than amnesty.org (27.2M vs 1.8M).
- •state.gov keeps visitors significantly longer (8m25s avg session vs amnesty.org's 0m49s), suggesting deeper product engagement or stickier content.
- •state.gov has a 17 percentage point lower bounce rate (37% vs 54%), indicating better landing page relevance or more targeted traffic.
- •They share 39 keywords (186% overlap), indicating direct search competition.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026