amnesty.org vs msu.edu

Market traction comparison · Updated Jul 2026

amnesty.org

msu.edu

	amnesty.org	msu.edu	Leads
Monthly Visits	1.8M	4.3M	msu.edu
Bounce Rate	53.6%	43.4%	msu.edu
SEO & Keywords	30	30	Tie
Domain Age	33y 9m	—

msu.edu leads in 2 of 3 dimensions, while amnesty.org leads in 0.

Growth Momentum

amnesty.orgmsu.edu

	amnesty.org	msu.edu	Leads
Monthly Visits	1.8M	4.3M	msu.edu
MoM Change	+5%	+5%	—
Avg. Session	0m49s	6m05s	msu.edu
Pages / Visit	1.8	7.2	msu.edu

Growth Momentum · Insight

msu.edu receives 2.5x more monthly traffic than amnesty.org (4.3M vs 1.8M).

Acquisition Strategy

	amnesty.org	msu.edu	Leads
Primary Channel	Search 64%	Search 44%
Bounce Rate	53.6%	43.4%	msu.edu
SEO & Keywords	30	30	—

amnesty.org

Search 64%Direct 24%Social 4%Referral 6%Email 2%

msu.edu

Search 44%Direct 37%Social 4%Referral 11%Email 5%

SearchDirectSocialReferralPaidEmail

amnesty.org OnlySharedmsu.edu Only

Keyword Overlap Rate: 33%

Acquisition Strategy · Insight

amnesty.org acquires users primarily through Search (64%), while msu.edu relies on Search (44%). This reflects fundamentally different go-to-market strategies — msu.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while amnesty.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

	amnesty.org	msu.edu
Domain Age	33y 9m	—
Registered	Nov 1992	—
Expires	Nov 2027	—

Market Position

	amnesty.org	msu.edu	Leads
Global Rank	#39.0K	#10.0K	msu.edu
Category Rank	#53	#55	amnesty.org

amnesty.orgmsu.edu

🇺🇸 United States

23%

87%

🇬🇧 United Kingdom

🇮🇳 India

amnesty.org only

🇪🇸 Spain 5%🇲🇽 Mexico 5%

msu.edu only

🇨🇦 Canada 1%🇦🇺 Australia 0%

Market Position · Insight

msu.edu is heavily concentrated in United States (87%), creating dependency risk on a single market. amnesty.org has a more diversified audience.

Each has untapped markets the other serves: amnesty.org could expand into Canada, Australia, while msu.edu could target Spain, Mexico.

Key Takeaways

•msu.edu receives 2.5x more monthly traffic than amnesty.org (4.3M vs 1.8M).
•amnesty.org acquires users primarily through Search (64%), while msu.edu relies on Search (44%). This reflects fundamentally different go-to-market strategies — msu.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while amnesty.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•msu.edu receives 2.5x more monthly traffic than amnesty.org (4.3M vs 1.8M).
•msu.edu keeps visitors significantly longer (6m05s avg session vs amnesty.org's 0m49s), suggesting deeper product engagement or stickier content.
•msu.edu has a 10 percentage point lower bounce rate (43% vs 54%), indicating better landing page relevance or more targeted traffic.
•They share 15 keywords (33% overlap), indicating direct search competition.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.