apnews.com vs sbs.com.au
Market traction comparison · Updated Jul 2026
| apnews.com | sbs.com.au | Leads | |
|---|---|---|---|
| Monthly Visits | 83.2M | 55.2M | apnews.com |
| Bounce Rate | 62.7% | 45.2% | sbs.com.au |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 35y 1m | — |
apnews.com leads in 1 of 3 dimensions, while sbs.com.au leads in 1.
Growth Momentum
| apnews.com | sbs.com.au | Leads | |
|---|---|---|---|
| Monthly Visits | 83.2M | 55.2M | apnews.com |
| MoM Change | +6% | -1% | apnews.com |
| Avg. Session | 2m11s | 2m58s | sbs.com.au |
| Pages / Visit | 1.9 | 3.5 | sbs.com.au |
Growth Momentum · Insight
sbs.com.au is losing traffic (-1%) despite 55.2M monthly visits. apnews.com's +6% growth puts it on a trajectory to overtake.
Acquisition Strategy
| apnews.com | sbs.com.au | Leads | |
|---|---|---|---|
| Primary Channel | Direct 57% | Direct 52% | |
| Bounce Rate | 62.7% | 45.2% | sbs.com.au |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 20%
Acquisition Strategy · Insight
apnews.com acquires users primarily through Direct (57%), while sbs.com.au relies on Direct (52%). This reflects fundamentally different go-to-market strategies — apnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while sbs.com.au's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| apnews.com | sbs.com.au | Leads | |
|---|---|---|---|
| Domain Age | 35y 1m | — | |
| Registered | Jul 1991 | — | |
| Expires | Jul 2026 | — |
Market Position
| apnews.com | sbs.com.au | Leads | |
|---|---|---|---|
| Global Rank | #780 | #891 | apnews.com |
| Category Rank | #18 | #2 | sbs.com.au |
apnews.com only
sbs.com.au only
Market Position · Insight
Each has untapped markets the other serves: apnews.com could expand into Australia, while sbs.com.au could target Germany.
Key Takeaways
- •sbs.com.au is losing traffic (-1%) despite 55.2M monthly visits. apnews.com's +6% growth puts it on a trajectory to overtake.
- •apnews.com acquires users primarily through Direct (57%), while sbs.com.au relies on Direct (52%). This reflects fundamentally different go-to-market strategies — apnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while sbs.com.au's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •apnews.com has 1.5x more traffic (83.2M vs 55.2M), though both operate at comparable scale.
- •apnews.com is growing (+6%) while sbs.com.au is declining (-1%).
- •sbs.com.au has a 18 percentage point lower bounce rate (45% vs 63%), indicating better landing page relevance or more targeted traffic.
- •They share 10 keywords (20% overlap), indicating direct search competition.
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Report based on data from July 2026