aviationweather.gov vs weather.gov
Market traction comparison · Updated Jul 2026
| aviationweather.gov | weather.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 2.8M | 76.0M | weather.gov |
| Bounce Rate | 36.6% | 44.2% | aviationweather.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 26y 9m | 27y 4m | weather.gov |
weather.gov leads in 2 of 4 dimensions, while aviationweather.gov leads in 1.
Growth Momentum
| aviationweather.gov | weather.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 2.8M | 76.0M | weather.gov |
| MoM Change | +7% | +5% | aviationweather.gov |
| Avg. Session | 7m55s | 2m50s | aviationweather.gov |
| Pages / Visit | 3.2 | 3.5 | weather.gov |
Growth Momentum · Insight
weather.gov receives 27.1x more monthly traffic than aviationweather.gov (76.0M vs 2.8M).
Acquisition Strategy
| aviationweather.gov | weather.gov | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | Direct 74% | |
| Bounce Rate | 36.6% | 44.2% | aviationweather.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 150%
| Keyword | Volume | aviationweather.gov | weather.gov |
|---|---|---|---|
| weather | 26.0M | #4 | #2 |
Acquisition Strategy · Insight
aviationweather.gov acquires users primarily through Direct (69%), while weather.gov relies on Direct (74%). This reflects fundamentally different go-to-market strategies — weather.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while aviationweather.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| aviationweather.gov | weather.gov | Leads | |
|---|---|---|---|
| Domain Age | 26y 9m | 27y 4m | weather.gov |
| Registered | Nov 1999 | Apr 1999 | |
| Expires | Aug 2026 | Aug 2026 |
Business Maturity · Insight
weather.gov has been in the market for over a decade, indicating established presence.
Market Position
| aviationweather.gov | weather.gov | Leads | |
|---|---|---|---|
| Global Rank | #26.5K | #710 | weather.gov |
| Category Rank | #4 | #3 | weather.gov |
aviationweather.gov only
weather.gov only
Market Position · Insight
Each has untapped markets the other serves: aviationweather.gov could expand into Canada, United Kingdom, Puerto Rico, while weather.gov could target Uruguay, Azerbaijan, Japan.
Key Takeaways
- •weather.gov receives 27.1x more monthly traffic than aviationweather.gov (76.0M vs 2.8M).
- •aviationweather.gov acquires users primarily through Direct (69%), while weather.gov relies on Direct (74%). This reflects fundamentally different go-to-market strategies — weather.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while aviationweather.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •weather.gov receives 27.1x more monthly traffic than aviationweather.gov (76.0M vs 2.8M).
- •aviationweather.gov keeps visitors significantly longer (7m55s avg session vs weather.gov's 2m50s), suggesting deeper product engagement or stickier content.
- •They share 36 keywords (150% overlap), indicating direct search competition.
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Report based on data from July 2026