ballotpedia.org vs thehill.com
Market traction comparison · Updated Jul 2026
| ballotpedia.org | thehill.com | Leads | |
|---|---|---|---|
| Monthly Visits | 9.0M | 42.2M | thehill.com |
| Bounce Rate | 54.6% | 60.4% | ballotpedia.org |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 19y 3m | 31y 4m | thehill.com |
thehill.com leads in 2 of 4 dimensions, while ballotpedia.org leads in 1.
Growth Momentum
| ballotpedia.org | thehill.com | Leads | |
|---|---|---|---|
| Monthly Visits | 9.0M | 42.2M | thehill.com |
| MoM Change | -21% | +31% | thehill.com |
| Avg. Session | 2m37s | 2m58s | thehill.com |
| Pages / Visit | 2.7 | 1.9 | ballotpedia.org |
Growth Momentum · Insight
ballotpedia.org is losing traffic (-21%) despite 9.0M monthly visits. thehill.com's +31% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ballotpedia.org | thehill.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 81% | Direct 41% | |
| Bounce Rate | 54.6% | 60.4% | ballotpedia.org |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 20%
Acquisition Strategy · Insight
ballotpedia.org acquires users primarily through Search (81%), while thehill.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — thehill.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ballotpedia.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ballotpedia.org | thehill.com | Leads | |
|---|---|---|---|
| Domain Age | 19y 3m | 31y 4m | thehill.com |
| Registered | May 2007 | Apr 1995 | |
| Expires | May 2026 | Apr 2026 |
Business Maturity · Insight
thehill.com has been in the market for over a decade, indicating established presence.
Market Position
| ballotpedia.org | thehill.com | Leads | |
|---|---|---|---|
| Global Rank | #7.0K | #1.8K | thehill.com |
| Category Rank | #33 | #26 | thehill.com |
Key Takeaways
- •ballotpedia.org is losing traffic (-21%) despite 9.0M monthly visits. thehill.com's +31% growth puts it on a trajectory to overtake.
- •ballotpedia.org acquires users primarily through Search (81%), while thehill.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — thehill.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ballotpedia.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •thehill.com receives 4.7x more monthly traffic than ballotpedia.org (42.2M vs 9.0M).
- •thehill.com is growing (+31%) while ballotpedia.org is declining (-21%).
- •ballotpedia.org acquires traffic primarily through Search (81%), while thehill.com relies on Direct (41%) — fundamentally different acquisition strategies.
- •They share 10 keywords (20% overlap), indicating direct search competition.
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Report based on data from July 2026