ballotpedia.org vs ca.gov
Market traction comparison · Updated Jul 2026
| ballotpedia.org | ca.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 9.0M | 88.0M | ca.gov |
| Bounce Rate | 54.6% | 34.0% | ca.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 19y 3m | 28y 11m | ca.gov |
ca.gov leads in 3 of 4 dimensions, while ballotpedia.org leads in 0.
Growth Momentum
| ballotpedia.org | ca.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 9.0M | 88.0M | ca.gov |
| MoM Change | -21% | +5% | ca.gov |
| Avg. Session | 2m37s | 6m58s | ca.gov |
| Pages / Visit | 2.7 | 7.5 | ca.gov |
Growth Momentum · Insight
ballotpedia.org is losing traffic (-21%) despite 9.0M monthly visits. ca.gov's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ballotpedia.org | ca.gov | Leads | |
|---|---|---|---|
| Primary Channel | Search 81% | Direct 44% | |
| Bounce Rate | 54.6% | 34.0% | ca.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
ballotpedia.org acquires users primarily through Search (81%), while ca.gov relies on Direct (44%). This reflects fundamentally different go-to-market strategies — ca.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while ballotpedia.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ballotpedia.org | ca.gov | Leads | |
|---|---|---|---|
| Domain Age | 19y 3m | 28y 11m | ca.gov |
| Registered | May 2007 | Oct 1997 | |
| Expires | May 2026 | Sep 2026 |
Business Maturity · Insight
ca.gov has been in the market for over a decade, indicating established presence.
Market Position
| ballotpedia.org | ca.gov | Leads | |
|---|---|---|---|
| Global Rank | #7.0K | #326 | ca.gov |
| Category Rank | #33 | #1 | ca.gov |
ballotpedia.org only
ca.gov only
Market Position · Insight
Each has untapped markets the other serves: ballotpedia.org could expand into India, Philippines, Mexico, while ca.gov could target United Kingdom, Australia, Germany.
Key Takeaways
- •ballotpedia.org is losing traffic (-21%) despite 9.0M monthly visits. ca.gov's +5% growth puts it on a trajectory to overtake.
- •ballotpedia.org acquires users primarily through Search (81%), while ca.gov relies on Direct (44%). This reflects fundamentally different go-to-market strategies — ca.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while ballotpedia.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ca.gov receives 9.8x more monthly traffic than ballotpedia.org (88.0M vs 9.0M).
- •ca.gov is growing (+5%) while ballotpedia.org is declining (-21%).
- •ca.gov keeps visitors significantly longer (6m58s avg session vs ballotpedia.org's 2m37s), suggesting deeper product engagement or stickier content.
- •ca.gov has a 21 percentage point lower bounce rate (34% vs 55%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026