bankrate.com vs nerdwallet.com
Market traction comparison · Updated Jul 2026
| bankrate.com | nerdwallet.com | Leads | |
|---|---|---|---|
| Monthly Visits | 6.5M | 25.3M | nerdwallet.com |
| Bounce Rate | 55.5% | 54.5% | nerdwallet.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 6m | 17y 7m | bankrate.com |
nerdwallet.com leads in 2 of 4 dimensions, while bankrate.com leads in 1.
Growth Momentum
| bankrate.com | nerdwallet.com | Leads | |
|---|---|---|---|
| Monthly Visits | 6.5M | 25.3M | nerdwallet.com |
| MoM Change | -3% | +16% | nerdwallet.com |
| Avg. Session | 1m51s | 2m03s | nerdwallet.com |
| Pages / Visit | 2.6 | 3.1 | nerdwallet.com |
Growth Momentum · Insight
bankrate.com is losing traffic (-3%) despite 6.5M monthly visits. nerdwallet.com's +16% growth puts it on a trajectory to overtake.
Acquisition Strategy
| bankrate.com | nerdwallet.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 66% | Search 74% | |
| Bounce Rate | 55.5% | 54.5% | nerdwallet.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 140%
| Keyword | Volume | bankrate.com | nerdwallet.com |
|---|---|---|---|
| amextravel | 63.6K | #7 | #6 |
Acquisition Strategy · Insight
bankrate.com acquires users primarily through Search (66%), while nerdwallet.com relies on Search (74%). This reflects fundamentally different go-to-market strategies — bankrate.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nerdwallet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| bankrate.com | nerdwallet.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 6m | 17y 7m | bankrate.com |
| Registered | Mar 1995 | Feb 2009 | |
| Expires | Jun 2026 | Feb 2027 |
Business Maturity · Insight
bankrate.com has been in the market for over a decade, indicating established presence.
Market Position
| bankrate.com | nerdwallet.com | Leads | |
|---|---|---|---|
| Global Rank | #9.8K | #2.1K | nerdwallet.com |
| Category Rank | #29 | #4 | nerdwallet.com |
bankrate.com only
nerdwallet.com only
Market Position · Insight
Each has untapped markets the other serves: bankrate.com could expand into Australia, while nerdwallet.com could target Puerto Rico.
Key Takeaways
- •bankrate.com is losing traffic (-3%) despite 6.5M monthly visits. nerdwallet.com's +16% growth puts it on a trajectory to overtake.
- •bankrate.com acquires users primarily through Search (66%), while nerdwallet.com relies on Search (74%). This reflects fundamentally different go-to-market strategies — bankrate.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nerdwallet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nerdwallet.com receives 3.9x more monthly traffic than bankrate.com (25.3M vs 6.5M).
- •nerdwallet.com is growing (+16%) while bankrate.com is declining (-3%).
- •They share 35 keywords (140% overlap), indicating direct search competition.
- •bankrate.com has a 14-year head start in the market.
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Report based on data from July 2026