berkeley.edu vs ca.gov

Market traction comparison · Updated Jul 2026

berkeley.edu

ca.gov

	berkeley.edu	ca.gov	Leads
Monthly Visits	12.4M	88.0M	ca.gov
Bounce Rate	39.6%	34.0%	ca.gov
SEO & Keywords	30	30	Tie
Domain Age	—	28y 11m

ca.gov leads in 2 of 3 dimensions, while berkeley.edu leads in 0.

Growth Momentum

berkeley.educa.gov

	berkeley.edu	ca.gov	Leads
Monthly Visits	12.4M	88.0M	ca.gov
MoM Change	+20%	+5%	berkeley.edu
Avg. Session	5m26s	6m58s	ca.gov
Pages / Visit	5.5	7.5	ca.gov

Growth Momentum · Insight

berkeley.edu is growing faster (+20%) but visitors stay 1.3x shorter (5m26s vs 6m58s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.

Acquisition Strategy

	berkeley.edu	ca.gov	Leads
Primary Channel	Direct 44%	Direct 44%
Bounce Rate	39.6%	34.0%	ca.gov
SEO & Keywords	30	30	—

berkeley.edu

Search 37%Direct 44%Social 5%Referral 8%Email 6%

ca.gov

Search 43%Direct 44%Social 3%Referral 5%Email 4%

SearchDirectSocialReferralPaidEmail

berkeley.edu OnlySharedca.gov Only

Keyword Overlap Rate: 11%

Acquisition Strategy · Insight

berkeley.edu acquires users primarily through Direct (44%), while ca.gov relies on Direct (44%). This reflects fundamentally different go-to-market strategies — ca.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while ca.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

	berkeley.edu	ca.gov
Domain Age	—	28y 11m
Registered	—	Oct 1997
Expires	—	Sep 2026

Market Position

	berkeley.edu	ca.gov	Leads
Global Rank	#4.1K	#326	ca.gov
Category Rank	#9	#1	ca.gov

berkeley.educa.gov

🇺🇸 United States

85%

96%

🇮🇳 India

🇨🇦 Canada

berkeley.edu only

🇩🇪 Germany 1%🇬🇧 United Kingdom 1%

ca.gov only

🌐 Philippines 0%🇲🇽 Mexico 0%

Market Position · Insight

Each has untapped markets the other serves: berkeley.edu could expand into Philippines, Mexico, while ca.gov could target Germany, United Kingdom.

Key Takeaways

•ca.gov receives 7.1x more monthly traffic than berkeley.edu (88.0M vs 12.4M).
•berkeley.edu is growing faster (+20%) but visitors stay 1.3x shorter (5m26s vs 6m58s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
•berkeley.edu acquires users primarily through Direct (44%), while ca.gov relies on Direct (44%). This reflects fundamentally different go-to-market strategies — ca.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while ca.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•ca.gov receives 7.1x more monthly traffic than berkeley.edu (88.0M vs 12.4M).
•Both are growing, with berkeley.edu accelerating faster at +20% vs +5%.
•They share 6 keywords (11% overlap), indicating direct search competition.

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