bleacherreport.com vs cbssports.com
Market traction comparison · Updated Jul 2026
| bleacherreport.com | cbssports.com | Leads | |
|---|---|---|---|
| Monthly Visits | 25.3M | 29.3M | cbssports.com |
| Bounce Rate | 56.6% | 58.9% | bleacherreport.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 21y 1m | 30y 4m | cbssports.com |
cbssports.com leads in 2 of 4 dimensions, while bleacherreport.com leads in 1.
Growth Momentum
| bleacherreport.com | cbssports.com | Leads | |
|---|---|---|---|
| Monthly Visits | 25.3M | 29.3M | cbssports.com |
| MoM Change | +0% | -11% | bleacherreport.com |
| Avg. Session | 2m03s | 3m30s | cbssports.com |
| Pages / Visit | 2.0 | 2.6 | cbssports.com |
Growth Momentum · Insight
bleacherreport.com is growing faster (+0%) but visitors stay 1.7x shorter (2m03s vs 3m30s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| bleacherreport.com | cbssports.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 47% | Direct 57% | |
| Bounce Rate | 56.6% | 58.9% | bleacherreport.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 67%
Acquisition Strategy · Insight
bleacherreport.com acquires users primarily through Direct (47%), while cbssports.com relies on Direct (57%). This reflects fundamentally different go-to-market strategies — cbssports.com's higher direct traffic suggests stronger brand recognition or product-led growth, while bleacherreport.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| bleacherreport.com | cbssports.com | Leads | |
|---|---|---|---|
| Domain Age | 21y 1m | 30y 4m | cbssports.com |
| Registered | Jul 2005 | May 1996 | |
| Expires | Jul 2026 | May 2026 |
Business Maturity · Insight
cbssports.com has been in the market for over a decade, indicating established presence.
Market Position
| bleacherreport.com | cbssports.com | Leads | |
|---|---|---|---|
| Global Rank | #3.0K | #2.3K | cbssports.com |
| Category Rank | #15 | #8 | cbssports.com |
bleacherreport.com only
cbssports.com only
Market Position · Insight
Each has untapped markets the other serves: bleacherreport.com could expand into Mexico, Philippines, while cbssports.com could target Australia, Germany.
Key Takeaways
- •cbssports.com receives 1.2x more monthly traffic than bleacherreport.com (29.3M vs 25.3M).
- •bleacherreport.com is growing faster (+0%) but visitors stay 1.7x shorter (2m03s vs 3m30s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •bleacherreport.com acquires users primarily through Direct (47%), while cbssports.com relies on Direct (57%). This reflects fundamentally different go-to-market strategies — cbssports.com's higher direct traffic suggests stronger brand recognition or product-led growth, while bleacherreport.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cbssports.com keeps visitors significantly longer (3m30s avg session vs bleacherreport.com's 2m03s), suggesting deeper product engagement or stickier content.
- •They share 24 keywords (67% overlap), indicating direct search competition.
- •cbssports.com has a 9-year head start in the market.
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Report based on data from July 2026