cbssports.com vs usatoday.com
Market traction comparison · Updated Jul 2026
| cbssports.com | usatoday.com | Leads | |
|---|---|---|---|
| Monthly Visits | 29.3M | 105.1M | usatoday.com |
| Bounce Rate | 58.9% | 57.9% | usatoday.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 4m | 32y 4m | usatoday.com |
usatoday.com leads in 3 of 4 dimensions, while cbssports.com leads in 0.
Growth Momentum
| cbssports.com | usatoday.com | Leads | |
|---|---|---|---|
| Monthly Visits | 29.3M | 105.1M | usatoday.com |
| MoM Change | -11% | +3% | usatoday.com |
| Avg. Session | 3m30s | 3m04s | cbssports.com |
| Pages / Visit | 2.6 | 2.0 | cbssports.com |
Growth Momentum · Insight
cbssports.com is losing traffic (-11%) despite 29.3M monthly visits. usatoday.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| cbssports.com | usatoday.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 57% | Search 46% | |
| Bounce Rate | 58.9% | 57.9% | usatoday.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 50%
Acquisition Strategy · Insight
cbssports.com acquires users primarily through Direct (57%), while usatoday.com relies on Search (46%). This reflects fundamentally different go-to-market strategies — cbssports.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usatoday.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cbssports.com | usatoday.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 4m | 32y 4m | usatoday.com |
| Registered | May 1996 | Apr 1994 | |
| Expires | May 2026 | Apr 2026 |
Business Maturity · Insight
usatoday.com has been in the market for over a decade, indicating established presence.
Market Position
| cbssports.com | usatoday.com | Leads | |
|---|---|---|---|
| Global Rank | #2.3K | #512 | usatoday.com |
| Category Rank | #8 | #11 | cbssports.com |
cbssports.com only
usatoday.com only
Market Position · Insight
Each has untapped markets the other serves: cbssports.com could expand into Australia, India, while usatoday.com could target Mexico, Philippines.
Key Takeaways
- •cbssports.com is losing traffic (-11%) despite 29.3M monthly visits. usatoday.com's +3% growth puts it on a trajectory to overtake.
- •cbssports.com acquires users primarily through Direct (57%), while usatoday.com relies on Search (46%). This reflects fundamentally different go-to-market strategies — cbssports.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usatoday.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •usatoday.com receives 3.6x more monthly traffic than cbssports.com (105.1M vs 29.3M).
- •usatoday.com is growing (+3%) while cbssports.com is declining (-11%).
- •cbssports.com acquires traffic primarily through Direct (57%), while usatoday.com relies on Search (46%) — fundamentally different acquisition strategies.
- •They share 20 keywords (50% overlap), indicating direct search competition.
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Report based on data from July 2026