cbssports.com vs espn.com
Market traction comparison · Updated Jul 2026
| cbssports.com | espn.com | Leads | |
|---|---|---|---|
| Monthly Visits | 29.3M | 541.2M | espn.com |
| Bounce Rate | 58.9% | 41.4% | espn.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 4m | 31y 11m | espn.com |
espn.com leads in 3 of 4 dimensions, while cbssports.com leads in 0.
Growth Momentum
| cbssports.com | espn.com | Leads | |
|---|---|---|---|
| Monthly Visits | 29.3M | 541.2M | espn.com |
| MoM Change | -11% | -3% | espn.com |
| Avg. Session | 3m30s | 6m19s | espn.com |
| Pages / Visit | 2.6 | 3.1 | espn.com |
Growth Momentum · Insight
espn.com receives 18.5x more monthly traffic than cbssports.com (541.2M vs 29.3M).
Acquisition Strategy
| cbssports.com | espn.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 57% | Direct 65% | |
| Bounce Rate | 58.9% | 41.4% | espn.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 107%
| Keyword | Volume | cbssports.com | espn.com |
|---|---|---|---|
| serie a | 6.3M | #8 | #5 |
| 2026 nfl mock draft | 182.3K | #4 | #6 |
Acquisition Strategy · Insight
cbssports.com acquires users primarily through Direct (57%), while espn.com relies on Direct (65%). This reflects fundamentally different go-to-market strategies — espn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cbssports.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cbssports.com | espn.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 4m | 31y 11m | espn.com |
| Registered | May 1996 | Oct 1994 | |
| Expires | May 2026 | Oct 2026 |
Business Maturity · Insight
espn.com has been in the market for over a decade, indicating established presence.
Market Position
| cbssports.com | espn.com | Leads | |
|---|---|---|---|
| Global Rank | #2.3K | #88 | espn.com |
| Category Rank | #8 | #1 | espn.com |
cbssports.com only
espn.com only
Market Position · Insight
Each has untapped markets the other serves: cbssports.com could expand into Germany, France, while espn.com could target Mexico, Philippines.
Key Takeaways
- •espn.com receives 18.5x more monthly traffic than cbssports.com (541.2M vs 29.3M).
- •cbssports.com acquires users primarily through Direct (57%), while espn.com relies on Direct (65%). This reflects fundamentally different go-to-market strategies — espn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cbssports.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •espn.com receives 18.5x more monthly traffic than cbssports.com (541.2M vs 29.3M).
- •espn.com keeps visitors significantly longer (6m19s avg session vs cbssports.com's 3m30s), suggesting deeper product engagement or stickier content.
- •espn.com has a 18 percentage point lower bounce rate (41% vs 59%), indicating better landing page relevance or more targeted traffic.
- •They share 31 keywords (107% overlap), indicating direct search competition.
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Report based on data from July 2026