ca.gov vs jstor.org
Market traction comparison · Updated Jul 2026
| ca.gov | jstor.org | Leads | |
|---|---|---|---|
| Monthly Visits | 88.0M | 9.4M | ca.gov |
| Bounce Rate | 34.0% | 47.2% | ca.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 30y 6m | jstor.org |
ca.gov leads in 2 of 4 dimensions, while jstor.org leads in 1.
Growth Momentum
| ca.gov | jstor.org | Leads | |
|---|---|---|---|
| Monthly Visits | 88.0M | 9.4M | ca.gov |
| MoM Change | +5% | -10% | ca.gov |
| Avg. Session | 6m58s | 3m32s | ca.gov |
| Pages / Visit | 7.5 | 5.5 | ca.gov |
Growth Momentum · Insight
jstor.org is losing traffic (-10%) despite 9.4M monthly visits. ca.gov's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ca.gov | jstor.org | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Search 58% | |
| Bounce Rate | 34.0% | 47.2% | ca.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
ca.gov acquires users primarily through Direct (44%), while jstor.org relies on Search (58%). This reflects fundamentally different go-to-market strategies — ca.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while jstor.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ca.gov | jstor.org | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 30y 6m | jstor.org |
| Registered | Oct 1997 | Feb 1996 | |
| Expires | Sep 2026 | Feb 2031 |
Business Maturity · Insight
jstor.org has been in the market for over a decade, indicating established presence.
Market Position
| ca.gov | jstor.org | Leads | |
|---|---|---|---|
| Global Rank | #326 | #4.8K | ca.gov |
| Category Rank | #1 | #4 | ca.gov |
ca.gov only
jstor.org only
Market Position · Insight
Each has untapped markets the other serves: ca.gov could expand into United Kingdom, Germany, Italy, while jstor.org could target Philippines, Canada, Mexico.
Key Takeaways
- •jstor.org is losing traffic (-10%) despite 9.4M monthly visits. ca.gov's +5% growth puts it on a trajectory to overtake.
- •ca.gov acquires users primarily through Direct (44%), while jstor.org relies on Search (58%). This reflects fundamentally different go-to-market strategies — ca.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while jstor.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ca.gov receives 9.3x more monthly traffic than jstor.org (88.0M vs 9.4M).
- •ca.gov is growing (+5%) while jstor.org is declining (-10%).
- •ca.gov keeps visitors significantly longer (6m58s avg session vs jstor.org's 3m32s), suggesting deeper product engagement or stickier content.
- •ca.gov has a 13 percentage point lower bounce rate (34% vs 47%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026