cbp.gov vs ctfassets.net

Market traction comparison · Updated Jul 2026

cbp.gov

ctfassets.net

	cbp.gov	ctfassets.net	Leads
Monthly Visits	6.8M	6.8M	ctfassets.net
Bounce Rate	58.0%	62.9%	cbp.gov
SEO & Keywords	30	30	Tie
Domain Age	23y 5m	9y 5m	cbp.gov

cbp.gov leads in 2 of 4 dimensions, while ctfassets.net leads in 1.

Growth Momentum

cbp.govctfassets.net

	cbp.gov	ctfassets.net	Leads
Monthly Visits	6.8M	6.8M	ctfassets.net
MoM Change	-12%	+5%	ctfassets.net
Avg. Session	2m33s	1m04s	cbp.gov
Pages / Visit	3.0	1.7	cbp.gov

Growth Momentum · Insight

ctfassets.net is growing faster (+5%) but visitors stay 2.4x shorter (1m04s vs 2m33s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.

Acquisition Strategy

	cbp.gov	ctfassets.net	Leads
Primary Channel	Search 51%	Direct 47%
Bounce Rate	58.0%	62.9%	cbp.gov
SEO & Keywords	30	30	—

cbp.gov

Search 51%Direct 34%Social 4%Referral 7%Email 3%

ctfassets.net

Search 15%Direct 47%Social 4%Referral 32%Email 2%

SearchDirectSocialReferralPaidEmail

cbp.gov OnlySharedctfassets.net Only

Keyword Overlap Rate: 3%

Acquisition Strategy · Insight

cbp.gov acquires users primarily through Search (51%), while ctfassets.net relies on Direct (47%). This reflects fundamentally different go-to-market strategies — ctfassets.net's higher direct traffic suggests stronger brand recognition or product-led growth, while cbp.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

	cbp.gov	ctfassets.net	Leads
Domain Age	23y 5m	9y 5m	cbp.gov
Registered	Apr 2003	Mar 2017
Expires	Sep 2026	Mar 2027

Business Maturity · Insight

cbp.gov has been in the market for over a decade, indicating established presence.

Market Position

	cbp.gov	ctfassets.net	Leads
Global Rank	#9.0K	—
Category Rank	#53	—

cbp.govctfassets.net

🇺🇸 United States

75%

30%

🇬🇧 United Kingdom

cbp.gov only

🇲🇽 Mexico 5%🇨🇦 Canada 5%🇮🇳 India 1%

ctfassets.net only

🇩🇪 Germany 5%🇮🇹 Italy 5%🇦🇺 Australia 4%

Market Position · Insight

Each has untapped markets the other serves: cbp.gov could expand into Germany, Italy, Australia, while ctfassets.net could target Mexico, Canada, India.

Key Takeaways

•cbp.gov is losing traffic (-12%) despite 6.8M monthly visits. ctfassets.net's +5% growth puts it on a trajectory to overtake.
•ctfassets.net is growing faster (+5%) but visitors stay 2.4x shorter (1m04s vs 2m33s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
•cbp.gov acquires users primarily through Search (51%), while ctfassets.net relies on Direct (47%). This reflects fundamentally different go-to-market strategies — ctfassets.net's higher direct traffic suggests stronger brand recognition or product-led growth, while cbp.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•ctfassets.net is growing (+5%) while cbp.gov is declining (-12%).
•cbp.gov keeps visitors significantly longer (2m33s avg session vs ctfassets.net's 1m04s), suggesting deeper product engagement or stickier content.
•cbp.gov acquires traffic primarily through Search (51%), while ctfassets.net relies on Direct (47%) — fundamentally different acquisition strategies.

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